James Black

James Black is a marketing and consumer insights specialist who's worked at McKinsey, L'Oreal, and P&G. He's helped BTG clients analyze market trends and translate customer insights into actionable strategies.

  • 4 Things Everyone Can Learn From Start-Ups

    4 Things Everyone Can Learn From Start-Ups

    We’ve all heard about the virtues of “failing fast.” But there’s a lot more that big company execs can learn from the start-up world. Here are 4 of the most powerful tips: Start-up lessons for big...

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