Many companies have delivered sustained growth by expanding beyond their core business and into adjacent markets. In this eBook, we’ll explore seven key elements of effective adjacency strategies, and share data-driven tips for boosting your success.
Other content in this Stream
Consumer goods companies need fast access to cutting-edge skills and strategic leadership to navigate a new era of change and uncertainty.

From blockchain to the mesh omnichannel, senior IT consultant, executive, and BTG talent Peter Wokwicz identifies the 2021 ecommerce trends to watch.

In response to soaring demand for disinfectants, a global consumer goods company wanted to focus on developing household products suited to the pandemic environment. The company’s CEO reached out...

Remote work has suddenly become the new normal for independent consultants. Here are the types of work best suited for remote consulting jobs.
Get nimble remote resources to quickly scale up eCommerce activities, adjust their supply chain, modify distribution and logistics strategies, or prioritize workstreams.

A managing director at a PE firm had just signed a letter of intent with a tissue paper manufacturer. Looking for an industry expert who could validate his team’s analyses and help them understand...

A multinational beverage company had decided to close one of its manufacturing plants and move production to a lower-cost facility. Looking for a steady, neutral, and disciplined hand to create...

Consumer goods companies work hard to connect their operations to new manufacturing, marketing, and analytical technologies. Yet connecting with talent who can drive these innovations is often

The retail supply chain is under siege. A number of recent trends have placed significant onus and pressure on retail supply chain performance.

Consumer goods companies are always looking for ways to stay flexible as they strive to stay competitive. Independent consultants are the perfect solution.
BTG delivers the high-end on-demand talent you need to tackle big initiatives, fill interim positions, and oversee critical transitions. Learn more about our talent and capabilities.

The baby care division at a global consumer goods company was assessing the feasibility of a new approach to product recycling. Unfortunately, the brand team lacked the expertise it needed to...

What’s the best way to connect with your customers? It’s a question that comes up with clients across every industry BTG serves, many of whom struggle to maximize marketing spend in the face of a...

The head of innovation at a global CPG giant was trying to understand how to identify and prioritize data science projects in R&D. What areas were poised to deliver the most value, and how could...

A multinational beverage company was eyeing a new category with a lot of buzz, but little data about global trends—or what success would look like. Business Talent Group delivered an experienced...

A multinational beverage company had decided to close one of its manufacturing plants and move production to a lower-cost facility. Looking for a steady, neutral, and disciplined hand to create...

A food and beverage company was preparing to enter the animal nutrition market. The company’s strategy team had already reviewed market research and identified several product lines they thought...

The Chief Growth Officer at an F500 food and beverage company was exploring opportunities in plant-based protein and needed help defining the most attractive options. We delivered a senior CPG...

A F500 cosmetics giant was trying to understand the benefits of better integrating its sales channels across its multiple categories and brands. Business Talent Group delivered an experienced...

The VP of Strategy at a F100 packaged goods company was looking to refresh the organization’s biennial strategic plan. In the past, the client engaged traditional firms to do the work. Growing...