Winning in New Markets: 7 Essentials to Boost the Success of Your Next Market Adjacency Strategy

In response to soaring demand for disinfectants, a global consumer goods company wanted to focus on developing household products suited to the pandemic environment. The company’s CEO reached out...

Remote work has suddenly become the new normal for independent consultants. Here are the types of work best suited for remote consulting jobs.

A multinational beverage company had decided to close one of its manufacturing plants and move production to a lower-cost facility. Looking for a steady, neutral, and disciplined hand to create...

The baby care division at a global consumer goods company was assessing the feasibility of a new approach to product recycling. Unfortunately, the brand team lacked the expertise it needed to...

What’s the best way to connect with your customers? It’s a question that comes up with clients across every industry BTG serves, many of whom struggle to maximize marketing spend in the face of a...

The head of innovation at a global CPG giant was trying to understand how to identify and prioritize data science projects in R&D. What areas were poised to deliver the most value, and how could...

A multinational beverage company had decided to close one of its manufacturing plants and move production to a lower-cost facility. Looking for a steady, neutral, and disciplined hand to create...

A food and beverage company was preparing to enter the animal nutrition market. The company’s strategy team had already reviewed market research and identified several product lines they thought...

Innovation is critical to all companies, but each one does it differently. With this in mind—and frustrated by her team’s progress on a plan to present hundreds of new ideas to the CMO—the VP of...