Digital Product Launch

Leah Hoffmann

When most companies hire interim executives, they look for someone who has the same skills as the departing exec. But when the marketing team at a global financial services company turned to Business Talent Group for support during a key leader’s maternity leave, we recommended a different approach.

The company had just developed a new tax-reporting application, and the team was struggling to keep up with all the work that attended its launch. So Business Talent Group worked with executives to craft a three-month project that would focus exclusively on ensuring the new product’s success. We delivered an experienced product development expert who had worked at American Express and NBCUniversal, and who spearheaded efforts to define the new product’s target audience, develop its positioning, and create a content strategy. By the time the internal executive returned, our consultant handed off a comprehensive communications strategy and numerous supporting pieces of content.

 

Previous Article
Thanks To Tech, Marketing Budgets Are On The Rise
Thanks To Tech, Marketing Budgets Are On The Rise

New research released by Gartner shows marketing budgets are on the rise for a third consecutive year. Acco...

Next Article
Systems Migration Strategy
Systems Migration Strategy

The head of strategy at a global retail giant had been asked to implement a systems migration plan—somethin...

Find the perfect digital consultant.

Start a Project