Interim CMO to Lead a Junior Marketing Team

In this Q&A with retail operations leader Steve Hochman, we explore integrated business planning trends and best practices for 2023.

A strategic advisory firm was looking to develop a communication strategy for a mining company based in the Middle East. Part of a global expansion program, the initiative consisted of creating...

See how a rapid, six-week sprint can help you identify your most promising opportunities to reduce expenses and keep customers delighted.

Data-driven insights are key to flourish in the post-pandemic economy, but it can be challenging to find resources to harness those insights effectively.

Attracting and retaining the right marketing leader can be a challenge even for the world’s top companies. Learn how interim CMOs can help drive business growth and manage teams on a short-term basis.

A manufacturing company was preparing for a major corporate split. The internal communications team needed help crafting and executing a communications strategy during the transition. Hoping to...

The innovation and business acceleration group of an F200 pharmaceutical company was preparing to launch a new cardiovascular device with an accompanying digital therapeutic product. Looking for a...

Though there’s no one secret to business success, there is one challenge that every business faces during times of rapid growth: getting the right people on board. In marketing and sales, securing...

The director of ophthalmology marketing at a F500 biopharma was under-resourced heading into two critical product launches. Under a tight launch timeline, he needed a consultant who could quickly...

A venture-backed travel and hospitality company was planning for a radical change in commercial strategy and sought to engage an Interim Chief Marketing Officer to jumpstart digital marketing...

The CRO and CMO of a PE-backed direct-to-customer global skincare brand needed to plug in an expert to upgrade their digital marketing and market growth strategies to meet high-growth targets....

An F250 footwear and apparel company had to improve sell-through with key digital marketplaces (Instagram, Target+, etc.) ahead of big holidays but didn’t have time to make the full-time hire....

The medical specialties insights and analytics team of a multinational pharmaceutical company was understaffed with open headcount and two employees leaving for parental leave. The team needed a...

When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...

A cloud-based marketing and technology company that recently IPO’d was rebranding as part of a larger effort to transform from a B2C to B2B company, when a key team member left the company....

How can pharma marketers remain effective and relevant for key customers, patients, and healthcare providers (HCPs) in the time of COVID-19?