Expertise in a New Market

Eric Knox

The head of strategy at a F100 tech giant saw an opportunity to take a core product into new areas within the 3D printing market. Before finalizing plans, however, she wanted to get a more detailed understanding of the dynamics of two new markets. Who were the key players and what were their go-to-market strategies? How did distribution channels function and what role did various participants play? What were typical channel margins? And were there any potential alliances they could forge to maximize their chances of success?

Business Talent Group connected the client with two independent business development executives who had both worked extensively in the target market. Over the course of a two-day workshop, they helped the client understand the competitive landscape, refine value propositions and market positioning, and hone plans.


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