Internal research at a F500 insurance giant revealed that many customers live in Smart Homes, which connect to the internet to share information about energy consumption and usage patterns. Could the company use this data to create better product offerings? Lacking the expertise to explore and size the opportunities, the Director of Strategic Innovation turned to Business Talent Group.
Our digital expert combined cross-industry experience with creative, long-range vision. Over the course of the next eight weeks, he worked with the innovation team to build a prioritized menu of product concepts along with the relative pros, cons, and investments required of each. This exercise helped the team crystallize their insights around opportunities and competitive dynamics. Soon afterwards, they used his findings to create a preliminary business plan for moving forward.