Trends by Industry: Retail

Each year, Business Talent Group releases the High-End Independent Talent Report, looking across industries and business functions to analyze how business leaders deploy top independent talent to fill critical skill, expertise, and leadership gaps. Here are the key retail trends for 2022.

Over the past two years, retailers have proven incredibly resilient adjusting supply chains, scaling ecommerce, contactless payments and digital/physical experiences, doubling down on personalization, and more. With an ongoing labor shortage, retail executives are looking to independent talent to help fill leadership gaps, transform business processes and supply chains, and revolutionize digital marketing strategies.


2022 Retail Trends - Independent Talent Project Categories pie chart

45% Strategy
31% Interim Leadership
24% Operations



Interim Leadership

Marketing and Sales

Business Processes

Product Strategy and Launch

Supply Chain


Ecommerce and Internet Strategy

Project Management

Loyalty Programs

Process Optimization and Transformation

Supply Chain


  • Serve as interim CMO to transform the marketing function through upskilling, proper resourcing, and creating a marketing planning process
  • Evaluate trends, channels, and vendors in paid media and digital marketing to inform two-year strategic initiatives and media buying
  • Serve as interim CISO to lead functional build-out, prioritize transformation activities, and optimize the team’s performance
  • Document and prioritize process optimizations to upscale merchandising, planning, and allocations (MP&A)
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