Marketing & Sales Resources
Evaluating channel effectiveness? Seeking innovative, integrated strategies? Go to market smarter and more effectively with these informative resources and help from our on-demand marketing and sales consultants.
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ReadData-Driven Decision Making
In an effort to use data science to identify opportunities, the CIO of a global insurance company found himself needing a data science expert to take a leadership role on several initiatives,...
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DownloadBTG vs Traditional Consulting Firms
With BTG, clients are able to access in-demand talent and highly specialized team configurations that solve specific business problems, maximize consulting value, and deliver savings of up to 63%.
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ReadManaging Patient / HCP Promotions Process in Biopharma
The U.S. patient access team at an F200 biopharma leader was seeking a strong project manager who would support their market access and marketing teams with patient / HCPs promotions. The client...
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ReadRemote Consulting Jobs: How Top Companies Are Getting Critical Work Done from a Distance
Remote work has suddenly become the new normal for independent consultants. Here are the types of work best suited for remote consulting jobs.
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ReadMarketing Transformation for FTSE 250 Trading Company
The Chief Marketing and Chief Product Officers at a FTSE 250 derivatives trading company were launching a transformation program to create a marketing function that could better support global...
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ReadSales Process Mapping
An F500 technology company was combining its sales and delivery functions. Concerned about the difficulty of merging two very different processes while incorporating the customer perspective, the...
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Trends by Function: Marketing
The top marketing trends of 2020 are a lot to keep up with, from new technologies to new customer expectations. Smart marketers are turning to independent strategists and project managers for help.
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ReadPreparing a Biopharma Congress Plan
A global biopharma company was preparing to launch two promising bone health therapies. To maximize impact, the head of marketing wanted to develop a comprehensive healthcare provider (HCP)...
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ReadMaking Fast Business Decisions
You already know it's critical to be able to move quickly. So how can you empower your teams to make fast business decisions?
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ReadSales Process Diagnostic
A leading PE firm saw an opportunity to redesign the sales process at a recently acquired software company. Looking to run a quick diagnostic on the company’s current methods to identify...
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ReadBloomberg Business Week: BTG's 2019 Skills Index
Jody Greenstone Miller discusses key takeaways from Business Talent Group's 2019 Skills Index on Bloomberg Business Week.
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ReadPoint-of-Care Decision Support
Digital workflows now allow for the ongoing support of clinicians at the point of care, using a combination of well-designed technical solutions and clinical logic that’s based on patient data and...
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ReadEarly-Stage Marketing Support
A major pharmaceutical company was pursuing multiple indications for a groundbreaking oncology therapy. Struggling to keep up with the work, the global marketing team concluded it would need to...
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DownloadBusiness Talent Group Key Strengths: Commercial Strategy and Operations in Life Sciences
Get results-driven consultants and project managers for your marketing, sales, operations and analytics initiatives.
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ReadBehind the Buzzword: The Autonomous Supply Chain
The drive for digitization is everywhere. What does that mean for supply chain planning?
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ReadTop 10 Reasons to Engage an Independent Pharma Executive
Life science marketing is complicated, thanks to stringent regulations—and a key customer base of patients, providers, and payers who have different needs and often divergent priorities. Pharma...
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DownloadMarketing Trends - The 2019 High-End Independent Talent Report
It's not easy to keep up with today's customers. Marketing execs are always looking for ways to stay flexible and top of mind. That's why they're increasingly turning to independent talent for help
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ReadPatient Centric Marketing: 4 Practical Steps
These days, you'd be hard-pressed to find a life science company that doesn't strive for patient centricity. But what does patient-centric marketing mean?
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ReadMarket Access Sales Training and Support
The pharmaceutical reimbursement landscape has grown increasingly complex and—thanks to an intensifying focus on improving clinical outcomes—increasingly competitive. Reimbursement was once a...
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Read5 Ways to Boost Your Customer Ratings
Today’s B2C products live and die by customer ratings. If we are looking for Italian restaurants in a new city, we read the reviews. When we order a new set of sheets on Amazon, we filter by 4+...
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