Marketing & Sales Resources

Evaluating channel effectiveness? Seeking innovative, integrated strategies? Go to market smarter and more effectively with these informative resources and help from our on-demand marketing and sales consultants.

  • Rapidly Expanding Online Sales Capabilities During COVID

    Rapidly Expanding Online Sales Capabilities During COVID

    In the wake of the COVID-19 pandemic, an F100 supermarket chain experienced a sudden, spectacular spike in its online business. The CHRO reached out to Business Talent Group with an urgent need...

    Read
  • Find the perfect marketing and sales consultant.

    Start a Project
  • Sales Compensation Strategy

    Sales Compensation Strategy

    A global business services company was transforming its sales organization to improve performance and implement key strategic changes in people, process, and technology. Looking for help designing...

    Read
  • Meatless Market Landscape

    Meatless Market Landscape

    The Chief Growth Officer at an F500 food and beverage company was exploring opportunities in plant-based protein and needed help defining the most attractive options. We delivered a senior CPG...

    Read
  • Trends by Function: Marketing

    Trends by Function: Marketing

    Marketing leaders are turning to independent experts to help drive growth in existing businesses, make a splash with new products, and reach customers where they are.

    Download
  • Oncology Commercial Assessment

    Oncology Commercial Assessment

    The head of commercial development at a global biopharma giant was assessing the outlook for several oncology indications in key Asian markets. The team had already secured secondary research...

    Read
  • How are independent talent helping companies drive growth and operational excellence?

    See 2022 Trends
  • Reinventing Consulting at an F200 Biopharma Company

    Reinventing Consulting at an F200 Biopharma Company

    Leaders at this biopharma giant didn’t set out to reinvent the way the company sourced industry experts and management consultants. But after eight years and more than 200 successful projects in...

    Read
  • Neuroscience Therapeutic Area Strategy

    Neuroscience Therapeutic Area Strategy

    A VP at a major biopharma company was interested in defining his strategy in the neuroscience space. Looking for a more targeted way to assess the opportunity than big consulting firms could...

    Read
  • See our marketing and sales capabilities and talent bios.

    Read More
  • Market Access Innovations: Pharmaceutical Affordability

    Market Access Innovations: Pharmaceutical Affordability

    Affordability is a major concern in health and life science—and not just in the U.S. In 2018, total prescription drug expenditure in the U.S. is expected to top $520 billion; 52% of Americans say...

    Read
  • Interim CMO to Lead a Junior Marketing Team

    Interim CMO to Lead a Junior Marketing Team

    A UK-based global athletic league was forced to cut marketing efforts due to COVID and then found itself needing to scale up quickly to attract fans and sponsors ahead of the sports season. The...

    Read
  • Enterprise-Wide Project Management

    Enterprise-Wide Project Management

    Business Talent Group supports a leading biopharma company with on-demand project managers to accelerate the execution of new product launches, drug repositioning initiatives, and therapeutic area...

    Read
  • 10 Ways Freelance Marketing Consultants Can Accelerate Business Growth

    10 Ways Freelance Marketing Consultants Can Accelerate Business Growth

    Though there’s no one secret to business success, there is one challenge that every business faces during times of rapid growth: getting the right people on board. In marketing and sales, securing...

    Read
  • Hematology Market Planning

    Hematology Market Planning

    The dynamic culture at this biotech company creates opportunities for employees as they rotate responsibilities and projects. It also creates opportunities for the external consultants the company...

    Read
  • How can independent talent help you?

    Let's Talk
  • Optimizing Digital Channel Sell-Through

    Optimizing Digital Channel Sell-Through

    An F250 footwear and apparel company had to improve sell-through with key digital marketplaces (Instagram, Target+, etc.) ahead of big holidays but didn’t have time to make the full-time hire....

    Read
  • Strategic Marketer to Integrate Data-Driven Campaigns

    Strategic Marketer to Integrate Data-Driven Campaigns

    The CRO and CMO of a PE-backed direct-to-customer global skincare brand needed to plug in an expert to upgrade their digital marketing and market growth strategies to meet high-growth targets....

    Read
  • Interim CMO to Stand Up Digital Marketing Capabilities

    Interim CMO to Stand Up Digital Marketing Capabilities

    A venture-backed travel and hospitality company was planning for a radical change in commercial strategy and sought to engage an Interim Chief Marketing Officer to jumpstart digital marketing...

    Read
  • Urology Therapy Commercial Analytics

    Urology Therapy Commercial Analytics

    The medical specialties insights and analytics team of a multinational pharmaceutical company was understaffed with open headcount and two employees leaving for parental leave. The team needed a...

    Read
  • Product Launch Support for an Under-Resourced Team

    Product Launch Support for an Under-Resourced Team

    The director of ophthalmology marketing at a F500 biopharma was under-resourced heading into two critical product launches. Under a tight launch timeline, he needed a consultant who could quickly...

    Read
  • Why You Need a Dynamic Digital Talent Strategy

    Why You Need a Dynamic Digital Talent Strategy

    Experts from BTG and Heidrick & Struggles examine how companies can develop a three-pronged digital talent strategy to ensure they have the digital expertise they need, today and tomorrow.

    Download
  • Digital Education Strategy for a COVID-19 Marketing Pivot

    Digital Education Strategy for a COVID-19 Marketing Pivot

    When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...

    Read
  • Interim Marketing and Creative Leadership for a Transformation

    Interim Marketing and Creative Leadership for a Transformation

    A cloud-based marketing and technology company that recently IPO’d was rebranding as part of a larger effort to transform from a B2C to B2B company, when a key team member left the company....

    Read
  • loading
    Loading More...