Marketing & Sales Resources

Evaluating channel effectiveness? Seeking innovative, integrated strategies? Go to market smarter and more effectively with these informative resources and help from our on-demand marketing and sales consultants.

  • How Freelance Analytics Experts Can Help You Do More with Your Data

    How Freelance Analytics Experts Can Help You Do More with Your Data

    Data-driven insights are key to flourish in the post-pandemic economy, but it can be challenging to find resources to harness those insights effectively.

    Read
  • Find the perfect marketing and sales consultant.

    Start a Project
  • How an Interim CMO Can Maximize Marketing Effectiveness

    How an Interim CMO Can Maximize Marketing Effectiveness

    Attracting and retaining the right marketing leader can be a challenge even for the world’s top companies. Learn how interim CMOs can help drive business growth and manage teams on a short-term basis.

    Read
  • Commercial Strategy for a Cardiovascular Digital Health Product

    Commercial Strategy for a Cardiovascular Digital Health Product

    The innovation and business acceleration group of an F200 pharmaceutical company was preparing to launch a new cardiovascular device with an accompanying digital therapeutic product. Looking for a...

    Read
  • Interim CMO to Lead a Junior Marketing Team

    Interim CMO to Lead a Junior Marketing Team

    A UK-based global athletic league was forced to cut marketing efforts due to COVID and then found itself needing to scale up quickly to attract fans and sponsors ahead of the sports season. The...

    Read
  • Trends by Function: Marketing

    Trends by Function: Marketing

    Marketing leaders are turning to independent experts to help drive growth in existing businesses, make a splash with new products, and reach customers where they are.

    Download
  • Think you know the most in-demand and fastest growing skills for 2022?

    Find Out Now
  • 10 Ways Freelance Marketing Consultants Can Accelerate Business Growth

    10 Ways Freelance Marketing Consultants Can Accelerate Business Growth

    Though there’s no one secret to business success, there is one challenge that every business faces during times of rapid growth: getting the right people on board. In marketing and sales, securing...

    Read
  • Product Launch Support for an Under-Resourced Team

    Product Launch Support for an Under-Resourced Team

    The director of ophthalmology marketing at a F500 biopharma was under-resourced heading into two critical product launches. Under a tight launch timeline, he needed a consultant who could quickly...

    Read
  • See our marketing and sales capabilities and talent bios.

    Read More
  • Interim CMO to Stand Up Digital Marketing Capabilities

    Interim CMO to Stand Up Digital Marketing Capabilities

    A venture-backed travel and hospitality company was planning for a radical change in commercial strategy and sought to engage an Interim Chief Marketing Officer to jumpstart digital marketing...

    Read
  • Strategic Marketer to Integrate Data-Driven Campaigns

    Strategic Marketer to Integrate Data-Driven Campaigns

    The CRO and CMO of a PE-backed direct-to-customer global skincare brand needed to plug in an expert to upgrade their digital marketing and market growth strategies to meet high-growth targets....

    Read
  • Optimizing Digital Channel Sell-Through

    Optimizing Digital Channel Sell-Through

    An F250 footwear and apparel company had to improve sell-through with key digital marketplaces (Instagram, Target+, etc.) ahead of big holidays but didn’t have time to make the full-time hire....

    Read
  • Urology Therapy Commercial Analytics

    Urology Therapy Commercial Analytics

    The medical specialties insights and analytics team of a multinational pharmaceutical company was understaffed with open headcount and two employees leaving for parental leave. The team needed a...

    Read
  • Digital Education Strategy for a COVID-19 Marketing Pivot

    Digital Education Strategy for a COVID-19 Marketing Pivot

    When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...

    Read
  • How can independent talent help you?

    Let's Talk
  • Interim Marketing and Creative Leadership for a Transformation

    Interim Marketing and Creative Leadership for a Transformation

    A cloud-based marketing and technology company that recently IPO’d was rebranding as part of a larger effort to transform from a B2C to B2B company, when a key team member left the company....

    Read
  • The Lasting Impact of COVID-19 on U.S. Pharma Marketing

    The Lasting Impact of COVID-19 on U.S. Pharma Marketing

    How can pharma marketers remain effective and relevant for key customers, patients, and healthcare providers (HCPs) in the time of COVID-19?

    Read
  • BTG vs Traditional Consulting Firms

    BTG vs Traditional Consulting Firms

    With BTG, clients are able to access in-demand talent and highly specialized team configurations that solve specific business problems, maximize consulting value, and deliver savings of up to 63%.

    Download
  • Managing Patient / HCP Promotions Process in Biopharma

    Managing Patient / HCP Promotions Process in Biopharma

    The U.S. patient access team at an F200 biopharma leader was seeking a strong project manager who would support their market access and marketing teams with patient / HCPs promotions. The client...

    Read
  • Rapidly Expanding Online Sales Capabilities During COVID

    Rapidly Expanding Online Sales Capabilities During COVID

    In the wake of the COVID-19 pandemic, an F100 supermarket chain experienced a sudden, spectacular spike in its online business. The CHRO reached out to Business Talent Group with an urgent need...

    Read
  • Marketing Transformation for FTSE 250 Trading Company

    Marketing Transformation for FTSE 250 Trading Company

    The Chief Marketing and Chief Product Officers at a FTSE 250 derivatives trading company were launching a transformation program to create a marketing function that could better support global...

    Read
  • Sales Process Mapping

    Sales Process Mapping

    An F500 technology company was combining its sales and delivery functions. Concerned about the difficulty of merging two very different processes while incorporating the customer perspective, the...

    Read
  • Sales Compensation Strategy

    Sales Compensation Strategy

    A global business services company was transforming its sales organization to improve performance and implement key strategic changes in people, process, and technology. Looking for help designing...

    Read
  • loading
    Loading More...