Marketing & Sales Resources

Evaluating channel effectiveness? Seeking innovative, integrated strategies? Go to market smarter and more effectively with these informative resources and help from our on-demand marketing and sales consultants.

  • Marketing Transformation for FTSE 250 Trading Company

    Marketing Transformation for FTSE 250 Trading Company

    The Chief Marketing and Chief Product Officers at a FTSE 250 derivatives trading company were launching a transformation program to create a marketing function that could better support global...

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  • Trends by Function: Marketing

    Trends by Function: Marketing

    The top marketing trends of 2020 are a lot to keep up with, from new technologies to new customer expectations. Smart marketers are turning to independent strategists and project managers for help.

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  • Preparing a Biopharma Congress Plan

    Preparing a Biopharma Congress Plan

    A global biopharma company was preparing to launch two promising bone health therapies. To maximize impact, the head of marketing wanted to develop a comprehensive healthcare provider (HCP)...

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  • Making Fast Business Decisions

    Making Fast Business Decisions

    You already know it's critical to be able to move quickly. So how can you empower your teams to make fast business decisions?

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  • Sales Process Diagnostic

    Sales Process Diagnostic

    A leading PE firm saw an opportunity to redesign the sales process at a recently acquired software company. Looking to run a quick diagnostic on the company’s current methods to identify...

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  • Bloomberg Business Week: BTG's 2019 Skills Index

    Bloomberg Business Week: BTG's 2019 Skills Index

    Jody Greenstone Miller discusses key takeaways from Business Talent Group's 2019 Skills Index on Bloomberg Business Week.

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  • Point-of-Care Decision Support

    Point-of-Care Decision Support

    Digital workflows now allow for the ongoing support of clinicians at the point of care, using a combination of well-designed technical solutions and clinical logic that’s based on patient data and...

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  • Early-Stage Marketing Support

    Early-Stage Marketing Support

    A major pharmaceutical company was pursuing multiple indications for a groundbreaking oncology therapy. Struggling to keep up with the work, the global marketing team concluded it would need to...

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  • Business Talent Group Key Strengths: Commercial Strategy and Operations in Life Sciences

    Business Talent Group Key Strengths: Commercial Strategy and Operations in Life Sciences

    Get results-driven consultants and project managers for your marketing, sales, operations and analytics initiatives.

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  • Behind the Buzzword: The Autonomous Supply Chain

    Behind the Buzzword: The Autonomous Supply Chain

    The drive for digitization is everywhere. What does that mean for supply chain planning?

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  • Top 10 Reasons to Engage an Independent Pharma Executive

    Top 10 Reasons to Engage an Independent Pharma Executive

    Life science marketing is complicated, thanks to stringent regulations—and a key customer base of patients, providers, and payers who have different needs and often divergent priorities. Pharma...

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  • Marketing Trends - The 2019 High-End Independent Talent Report

    Marketing Trends - The 2019 High-End Independent Talent Report

    It's not easy to keep up with today's customers. Marketing execs are always looking for ways to stay flexible and top of mind. That's why they're increasingly turning to independent talent for help

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  • Patient Centric Marketing: 4 Practical Steps

    Patient Centric Marketing: 4 Practical Steps

    These days, you'd be hard-pressed to find a life science company that doesn't strive for patient centricity. But what does patient-centric marketing mean?

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  • Market Access Sales Training and Support

    Market Access Sales Training and Support

    The pharmaceutical reimbursement landscape has grown increasingly complex and—thanks to an intensifying focus on improving clinical outcomes—increasingly competitive. Reimbursement was once a...

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  • 5 Ways to Boost Your Customer Ratings

    5 Ways to Boost Your Customer Ratings

    Today’s B2C products live and die by customer ratings. If we are looking for Italian restaurants in a new city, we read the reviews. When we order a new set of sheets on Amazon, we filter by 4+...

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  • Commercializing A Breakthrough Medicine

    Commercializing A Breakthrough Medicine

    A major biopharmaceutical company had developed a breakthrough medication that stood to dramatically disrupt the market for its therapeutic area. Expected to be approved by the FDA in the next...

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  • Business Talent Group Key Strengths: Transformations

    Business Talent Group Key Strengths: Transformations

    Boost the success of your transformation efforts by supplementing internal teams with on-demand talent.

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  • Business Talent Group Overview

    Business Talent Group Overview

    Business Talent Group (BTG) is the leading marketplace that connects independent management consultants, subject matter experts, and executives with top companies to solve their biggest problems.

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  • Business Talent Group Key Strengths: Digital Talent

    Business Talent Group Key Strengths: Digital Talent

    Digital disruption has upended nearly every industry. What does it mean for yours? It can be hard to know where to start when you’re exploring solutions that are on the forefront of innovation.

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  • Voice of the Customer: Best Practices

    Voice of the Customer: Best Practices

    Trying to improve your customer experience? Start by listening—to their opinions, goals, concerns, and expectations. The trick, of course, is what comes next. That’s where Voice-of-the-Customer (VOC)

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