Marketing & Sales Resources

Evaluating channel effectiveness? Seeking innovative, integrated strategies? Go to market smarter and more effectively with these informative resources and help from our on-demand marketing and sales consultants.

  • Digital Education Strategy for a COVID-19 Marketing Pivot

    Digital Education Strategy for a COVID-19 Marketing Pivot

    When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...

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  • Interim Marketing and Creative Leadership for a Transformation

    Interim Marketing and Creative Leadership for a Transformation

    A cloud-based marketing and technology company that recently IPO’d was rebranding as part of a larger effort to transform from a B2C to B2B company, when a key team member left the company....

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  • Trends by Function: Marketing

    Trends by Function: Marketing

    Last year tore up the traditional marketing playbook. As marketing leaders chart a new path forward, they’re turning to independent talent for help.

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  • The Lasting Impact of COVID-19 on U.S. Pharma Marketing

    The Lasting Impact of COVID-19 on U.S. Pharma Marketing

    How can pharma marketers remain effective and relevant for key customers, patients, and healthcare providers (HCPs) in the time of COVID-19?

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  • Data-Driven Decision Making

    Data-Driven Decision Making

    In an effort to use data science to identify opportunities, the CIO of a global insurance company found himself needing a data science expert to take a leadership role on several initiatives,...

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  • BTG vs Traditional Consulting Firms

    BTG vs Traditional Consulting Firms

    With BTG, clients are able to access in-demand talent and highly specialized team configurations that solve specific business problems, maximize consulting value, and deliver savings of up to 63%.

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  • Managing Patient / HCP Promotions Process in Biopharma

    Managing Patient / HCP Promotions Process in Biopharma

    The U.S. patient access team at an F200 biopharma leader was seeking a strong project manager who would support their market access and marketing teams with patient / HCPs promotions. The client...

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  • Remote Consulting Jobs: How Top Companies Are Getting Critical Work Done from a Distance

    Remote Consulting Jobs: How Top Companies Are Getting Critical Work Done from a Distance

    Remote work has suddenly become the new normal for independent consultants. Here are the types of work best suited for remote consulting jobs.

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  • Marketing Transformation for FTSE 250 Trading Company

    Marketing Transformation for FTSE 250 Trading Company

    The Chief Marketing and Chief Product Officers at a FTSE 250 derivatives trading company were launching a transformation program to create a marketing function that could better support global...

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  • Sales Process Mapping

    Sales Process Mapping

    An F500 technology company was combining its sales and delivery functions. Concerned about the difficulty of merging two very different processes while incorporating the customer perspective, the...

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  • Preparing a Biopharma Congress Plan

    Preparing a Biopharma Congress Plan

    A global biopharma company was preparing to launch two promising bone health therapies. To maximize impact, the head of marketing wanted to develop a comprehensive healthcare provider (HCP)...

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  • Making Fast Business Decisions

    Making Fast Business Decisions

    You already know it's critical to be able to move quickly. So how can you empower your teams to make fast business decisions?

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  • Sales Process Diagnostic

    Sales Process Diagnostic

    A leading PE firm saw an opportunity to redesign the sales process at a recently acquired software company. Looking to run a quick diagnostic on the company’s current methods to identify...

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  • Point-of-Care Decision Support

    Point-of-Care Decision Support

    Digital workflows now allow for the ongoing support of clinicians at the point of care, using a combination of well-designed technical solutions and clinical logic that’s based on patient data and...

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  • Early-Stage Marketing Support

    Early-Stage Marketing Support

    A major pharmaceutical company was pursuing multiple indications for a groundbreaking oncology therapy. Struggling to keep up with the work, the global marketing team concluded it would need to...

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  • BTG Key Strengths: Commercial Strategy and Operations in Life Sciences

    BTG Key Strengths: Commercial Strategy and Operations in Life Sciences

    Get results-driven consultants and project managers for your marketing, sales, operations and analytics initiatives.

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  • Behind the Buzzword: The Autonomous Supply Chain

    Behind the Buzzword: The Autonomous Supply Chain

    The drive for digitization is everywhere. What does that mean for supply chain planning?

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  • Top 10 Reasons to Engage an Independent Pharma Executive

    Top 10 Reasons to Engage an Independent Pharma Executive

    Life science marketing is complicated, thanks to stringent regulations—and a key customer base of patients, providers, and payers who have different needs and often divergent priorities. Pharma...

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  • Patient Centric Marketing: 4 Practical Steps

    Patient Centric Marketing: 4 Practical Steps

    These days, you'd be hard-pressed to find a life science company that doesn't strive for patient centricity. But what does patient-centric marketing mean?

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  • Market Access Sales Training and Support

    Market Access Sales Training and Support

    The pharmaceutical reimbursement landscape has grown increasingly complex and—thanks to an intensifying focus on improving clinical outcomes—increasingly competitive. Reimbursement was once a...

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