Marketing & Sales Resources
Evaluating channel effectiveness? Seeking innovative, integrated strategies? Go to market smarter and more effectively with these informative resources and help from our on-demand marketing and sales consultants.
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ReadCreating a Global Communication Strategy in the Mining Sector
A strategic advisory firm was looking to develop a communication strategy for a mining company based in the Middle East. Part of a global expansion program, the initiative consisted of creating...
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ReadHow Costovation Fits into a Cost-Reduction Initiative
See how a rapid, six-week sprint can help you identify your most promising opportunities to reduce expenses and keep customers delighted.
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47:32WatchWebinar: A Costovation Conversation with New Markets Advisors
In this on-demand webinar, we speak with Steve Wunker—Managing Director of New Markets Advisors—about how costovation enables companies to meet, and even exceed, customers’ expectations, cheaply
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ReadHow Freelance Analytics Experts Can Help You Do More with Your Data
Data-driven insights are key to flourish in the post-pandemic economy, but it can be challenging to find resources to harness those insights effectively.
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ReadHow an Interim CMO Can Maximize Marketing Effectiveness
Attracting and retaining the right marketing leader can be a challenge even for the world’s top companies. Learn how interim CMOs can help drive business growth and manage teams on a short-term basis.
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BTG Key Strengths: Commercial Strategy and Operations in Life Sciences
Get results-driven consultants and project managers for your marketing, sales, operations and analytics initiatives.
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Business Talent Group Key Strengths: Digital Talent
Digital disruption has upended nearly every industry. What does it mean for yours? It can be hard to know where to start when you’re exploring solutions that are on the forefront of innovation.
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ReadCommercial Strategy for a Cardiovascular Digital Health Product
The innovation and business acceleration group of an F200 pharmaceutical company was preparing to launch a new cardiovascular device with an accompanying digital therapeutic product. Looking for a...
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ReadInterim CMO to Lead a Junior Marketing Team
A UK-based global athletic league was forced to cut marketing efforts due to COVID and then found itself needing to scale up quickly to attract fans and sponsors ahead of the sports season. The...
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2023 Talent Trends: Marketing
With consumer expectations changing, marketing leaders are tapping on-demand talent for expert help with product strategy and launch, business intelligence, innovation strategy, and more.
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Read10 Ways Freelance Marketing Consultants Can Accelerate Business Growth
Though there’s no one secret to business success, there is one challenge that every business faces during times of rapid growth: getting the right people on board. In marketing and sales, securing...
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ReadProduct Launch Support for an Under-Resourced Team
The director of ophthalmology marketing at a F500 biopharma was under-resourced heading into two critical product launches. Under a tight launch timeline, he needed a consultant who could quickly...
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ReadInterim CMO to Stand Up Digital Marketing Capabilities
A venture-backed travel and hospitality company was planning for a radical change in commercial strategy and sought to engage an Interim Chief Marketing Officer to jumpstart digital marketing...
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ReadStrategic Marketer to Integrate Data-Driven Campaigns
The CRO and CMO of a PE-backed direct-to-customer global skincare brand needed to plug in an expert to upgrade their digital marketing and market growth strategies to meet high-growth targets....
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ReadOptimizing Digital Channel Sell-Through
An F250 footwear and apparel company had to improve sell-through with key digital marketplaces (Instagram, Target+, etc.) ahead of big holidays but didn’t have time to make the full-time hire....
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ReadUrology Therapy Commercial Analytics
The medical specialties insights and analytics team of a multinational pharmaceutical company was understaffed with open headcount and two employees leaving for parental leave. The team needed a...
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ReadDigital Education Strategy for a COVID-19 Marketing Pivot
When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...
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ReadInterim Marketing and Creative Leadership for a Transformation
A cloud-based marketing and technology company that recently IPO’d was rebranding as part of a larger effort to transform from a B2C to B2B company, when a key team member left the company....
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ReadThe Lasting Impact of COVID-19 on U.S. Pharma Marketing
How can pharma marketers remain effective and relevant for key customers, patients, and healthcare providers (HCPs) in the time of COVID-19?
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BTG vs Traditional Consulting Firms
With BTG, clients are able to access in-demand talent and highly specialized team configurations that solve specific business problems, maximize consulting value, and deliver savings of up to 63%.
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