Marketing & Sales Resources

Evaluating channel effectiveness? Seeking innovative, integrated strategies? Go to market smarter and more effectively with these informative resources and help from our on-demand marketing and sales consultants.

  • Optimizing Digital Channel Sell-Through

    Optimizing Digital Channel Sell-Through

    An F250 footwear and apparel company had to improve sell-through with key digital marketplaces (Instagram, Target+, etc.) ahead of big holidays but didn’t have time to make the full-time hire....

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  • Strategic Marketer to Integrate Data-Driven Campaigns

    Strategic Marketer to Integrate Data-Driven Campaigns

    The CRO and CMO of a PE-backed direct-to-customer global skincare brand needed to plug in an expert to upgrade their digital marketing and market growth strategies to meet high-growth targets....

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  • Interim CMO to Stand Up Digital Marketing Capabilities

    Interim CMO to Stand Up Digital Marketing Capabilities

    A venture-backed travel and hospitality company was planning for a radical change in commercial strategy and sought to engage an Interim Chief Marketing Officer to jumpstart digital marketing...

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  • Urology Therapy Commercial Analytics

    Urology Therapy Commercial Analytics

    The medical specialties insights and analytics team of a multinational pharmaceutical company was understaffed with open headcount and two employees leaving for parental leave. The team needed a...

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  • Product Launch Support for an Under-Resourced Team

    Product Launch Support for an Under-Resourced Team

    The director of ophthalmology marketing at a F500 biopharma was under-resourced heading into two critical product launches. Under a tight launch timeline, he needed a consultant who could quickly...

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  • Why You Need a Dynamic Digital Talent Strategy

    Why You Need a Dynamic Digital Talent Strategy

    Experts from BTG and Heidrick & Struggles examine how companies can develop a three-pronged digital talent strategy to ensure they have the digital expertise they need, today and tomorrow.

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  • Digital Education Strategy for a COVID-19 Marketing Pivot

    Digital Education Strategy for a COVID-19 Marketing Pivot

    When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...

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  • Interim Marketing and Creative Leadership for a Transformation

    Interim Marketing and Creative Leadership for a Transformation

    A cloud-based marketing and technology company that recently IPO’d was rebranding as part of a larger effort to transform from a B2C to B2B company, when a key team member left the company....

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  • Trends by Function: Marketing

    Trends by Function: Marketing

    Last year tore up the traditional marketing playbook. As marketing leaders chart a new path forward, they’re turning to independent talent for help.

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  • The Lasting Impact of COVID-19 on U.S. Pharma Marketing

    The Lasting Impact of COVID-19 on U.S. Pharma Marketing

    How can pharma marketers remain effective and relevant for key customers, patients, and healthcare providers (HCPs) in the time of COVID-19?

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  • Data-Driven Decision Making

    Data-Driven Decision Making

    In an effort to use data science to identify opportunities, the CIO of a global insurance company found himself needing a data science expert to take a leadership role on several initiatives,...

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  • BTG vs Traditional Consulting Firms

    BTG vs Traditional Consulting Firms

    With BTG, clients are able to access in-demand talent and highly specialized team configurations that solve specific business problems, maximize consulting value, and deliver savings of up to 63%.

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  • Managing Patient / HCP Promotions Process in Biopharma

    Managing Patient / HCP Promotions Process in Biopharma

    The U.S. patient access team at an F200 biopharma leader was seeking a strong project manager who would support their market access and marketing teams with patient / HCPs promotions. The client...

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  • Remote Consulting Jobs: How Top Companies Are Getting Critical Work Done from a Distance

    Remote Consulting Jobs: How Top Companies Are Getting Critical Work Done from a Distance

    Remote work has suddenly become the new normal for independent consultants. Here are the types of work best suited for remote consulting jobs.

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  • Marketing Transformation for FTSE 250 Trading Company

    Marketing Transformation for FTSE 250 Trading Company

    The Chief Marketing and Chief Product Officers at a FTSE 250 derivatives trading company were launching a transformation program to create a marketing function that could better support global...

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  • Sales Process Mapping

    Sales Process Mapping

    An F500 technology company was combining its sales and delivery functions. Concerned about the difficulty of merging two very different processes while incorporating the customer perspective, the...

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  • Preparing a Biopharma Congress Plan

    Preparing a Biopharma Congress Plan

    A global biopharma company was preparing to launch two promising bone health therapies. To maximize impact, the head of marketing wanted to develop a comprehensive healthcare provider (HCP)...

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  • Making Fast Business Decisions

    Making Fast Business Decisions

    You already know it's critical to be able to move quickly. So how can you empower your teams to make fast business decisions?

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  • Sales Process Diagnostic

    Sales Process Diagnostic

    A leading PE firm saw an opportunity to redesign the sales process at a recently acquired software company. Looking to run a quick diagnostic on the company’s current methods to identify...

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  • Point-of-Care Decision Support

    Point-of-Care Decision Support

    Digital workflows now allow for the ongoing support of clinicians at the point of care, using a combination of well-designed technical solutions and clinical logic that’s based on patient data and...

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