Marketing & Sales Resources

Evaluating channel effectiveness? Seeking innovative, integrated strategies? Go to market smarter and more effectively with these informative resources and help from our on-demand marketing and sales consultants.

  • Point-of-Care Decision Support

    Point-of-Care Decision Support

    Digital workflows now allow for the ongoing support of clinicians at the point of care, using a combination of well-designed technical solutions and clinical logic that’s based on patient data and...

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  • Early-Stage Marketing Support

    A major pharmaceutical company was pursuing multiple indications for a groundbreaking oncology therapy. Struggling to keep up with the work, the global marketing team concluded it would need to...

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  • Business Talent Group Key Strengths: Commercial Strategy and Operations in Life Sciences

    Business Talent Group Key Strengths: Commercial Strategy and Operations in Life Sciences

    Get results-driven consultants and project managers for your marketing, sales, operations and analytics initiatives.

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  • Behind the Buzzword: The Autonomous Supply Chain

    Behind the Buzzword: The Autonomous Supply Chain

    The drive for digitization is everywhere. What does that mean for supply chain planning? A number of companies and supply chain technologists are pursuing a vision they describe as the Autonomous...

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  • Top 10 Reasons to Engage an Independent Pharma Executive

    Top 10 Reasons to Engage an Independent Pharma Executive

    Life science marketing is complicated, thanks to stringent regulations—and a key customer base of patients, providers, and payers who have different needs and often divergent priorities. Pharma...

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  • Marketing Trends - The 2019 High-End Independent Talent Report

    Marketing Trends - The 2019 High-End Independent Talent Report

    It's not easy to keep up with today's customers. Marketing execs are always looking for ways to stay flexible and top of mind. That's why they're increasingly turning to independent talent for help

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  • 4 Practical Steps to Patient Centric Marketing

    4 Practical Steps to Patient Centric Marketing

    These days, you’d be hard-pressed to find a life science company that doesn’t strive for patient centricity—that doesn’t seek to incorporate patients’ views, needs, and priorities into the drug...

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  • Market Access Sales Training and Support

    Market Access Sales Training and Support

    The pharmaceutical reimbursement landscape has grown increasingly complex and—thanks to an intensifying focus on improving clinical outcomes—increasingly competitive. Reimbursement was once a...

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  • 5 Ways to Boost Your Customer Ratings

    5 Ways to Boost Your Customer Ratings

    Today’s B2C products live and die by customer ratings. If we are looking for Italian restaurants in a new city, we read the reviews. When we order a new set of sheets on Amazon, we filter by 4+...

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  • Commercializing A Breakthrough Medicine

    Commercializing A Breakthrough Medicine

    A major biopharmaceutical company had developed a breakthrough medication that stood to dramatically disrupt the market for its therapeutic area. Expected to be approved by the FDA in the next...

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  • Business Talent Group Key Strengths: Transformations

    Business Talent Group Key Strengths: Transformations

    Boost the success of your transformation efforts by supplementing internal teams with on-demand talent.

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  • Business Talent Group Overview

    Business Talent Group Overview

    Business Talent Group (BTG) is the leading marketplace that connects independent management consultants, subject matter experts, and executives with top companies to solve their biggest problems.

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  • Business Talent Group Key Strengths: Digital Talent

    Business Talent Group Key Strengths: Digital Talent

    Digital disruption has upended nearly every industry. What does it mean for yours? It can be hard to know where to start when you’re exploring solutions that are on the forefront of innovation.

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  • Voice of the Customer: Best Practices

    Voice of the Customer: Best Practices

    Trying to improve your customer experience? Start by listening—to their opinions, goals, concerns, and expectations. The trick, of course, is what comes next. That’s where Voice-of-the-Customer (VOC)

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  • Business Talent Group Releases 2018 Skills Index

    Business Talent Group Releases 2018 Skills Index

    Data from independent consulting marketplace Business Talent Group provides compelling snapshot of growing needs—and how freelance consultants are filling skill and knowledge gaps.

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  • Killing Strategy: The Disruption of Management Consulting

    Killing Strategy: The Disruption of Management Consulting

    Management consulting is rarely named in discussions about industries vulnerable to disruption, but the industry has already been beset on all sides by competitors and new technologies.

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  • 10 Ways Freelance Marketing Consultants Can Accelerate Business Growth

    10 Ways Freelance Marketing Consultants Can Accelerate Business Growth

    Though there’s no one secret to business success, there is one challenge that every business faces during times of rapid growth: getting the right people on board. In marketing and sales, securing...

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  • Marketing to Millennials? Three Things You Need To Get Right.

    Marketing to Millennials? Three Things You Need To Get Right.

    If you’re marketing to millennials (and trying to reach today’s most lucrative customer segment) you probably already know you need to bring it with your digital media, leveraging social channels...

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  • Behind the Buzzword: Voice of the Customer

    Behind the Buzzword: Voice of the Customer

    Before you can improve your company’s customer experience, it helps to understand exactly what that experience is. That’s where Voice of the Customer (VOC) programs come in. VOC gives you a...

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  • How to Prepare Your Supply Chain For a Hurricane

    How to Prepare Your Supply Chain For a Hurricane

    As if companies don’t have enough challenges on a day-to-day basis, there are natural disasters to deal with, too. After securing immediate safety and ensuring that basic needs are met, business...

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