Marketing & Sales Resources

A global biopharma company was preparing to launch two promising bone health therapies. To maximize impact, the head of marketing wanted to develop a comprehensive healthcare provider (HCP)...

You already know it's critical to be able to move quickly. So how can you empower your teams to make fast business decisions?

Jody Greenstone Miller discusses key takeaways from Business Talent Group's 2019 Skills Index on Bloomberg Business Week.

Digital workflows now allow for the ongoing support of clinicians at the point of care, using a combination of well-designed technical solutions and clinical logic that’s based on patient data and...

The drive for digitization is everywhere. What does that mean for supply chain planning?

Life science marketing is complicated, thanks to stringent regulations—and a key customer base of patients, providers, and payers who have different needs and often divergent priorities. Pharma...

These days, you'd be hard-pressed to find a life science company that doesn't strive for patient centricity. But what does patient-centric marketing mean?

The pharmaceutical reimbursement landscape has grown increasingly complex and—thanks to an intensifying focus on improving clinical outcomes—increasingly competitive. Reimbursement was once a...

Today’s B2C products live and die by customer ratings. If we are looking for Italian restaurants in a new city, we read the reviews. When we order a new set of sheets on Amazon, we filter by 4+...

A major biopharmaceutical company had developed a breakthrough medication that stood to dramatically disrupt the market for its therapeutic area. Expected to be approved by the FDA in the next...