Marketing & Sales Resources
Evaluating channel effectiveness? Seeking innovative, integrated strategies? Go to market smarter and more effectively with these informative resources and help from our on-demand marketing and sales consultants.
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ReadOptimizing Digital Channel Sell-Through
An F250 footwear and apparel company had to improve sell-through with key digital marketplaces (Instagram, Target+, etc.) ahead of big holidays but didn’t have time to make the full-time hire....
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ReadStrategic Marketer to Integrate Data-Driven Campaigns
The CRO and CMO of a PE-backed direct-to-customer global skincare brand needed to plug in an expert to upgrade their digital marketing and market growth strategies to meet high-growth targets....
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ReadInterim CMO to Stand Up Digital Marketing Capabilities
A venture-backed travel and hospitality company was planning for a radical change in commercial strategy and sought to engage an Interim Chief Marketing Officer to jumpstart digital marketing...
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ReadUrology Therapy Commercial Analytics
The medical specialties insights and analytics team of a multinational pharmaceutical company was understaffed with open headcount and two employees leaving for parental leave. The team needed a...
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ReadProduct Launch Support for an Under-Resourced Team
The director of ophthalmology marketing at a F500 biopharma was under-resourced heading into two critical product launches. Under a tight launch timeline, he needed a consultant who could quickly...
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Why You Need a Dynamic Digital Talent Strategy
Experts from BTG and Heidrick & Struggles examine how companies can develop a three-pronged digital talent strategy to ensure they have the digital expertise they need, today and tomorrow.
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ReadDigital Education Strategy for a COVID-19 Marketing Pivot
When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...
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ReadInterim Marketing and Creative Leadership for a Transformation
A cloud-based marketing and technology company that recently IPO’d was rebranding as part of a larger effort to transform from a B2C to B2B company, when a key team member left the company....
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Trends by Function: Marketing
Last year tore up the traditional marketing playbook. As marketing leaders chart a new path forward, they’re turning to independent talent for help.
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ReadThe Lasting Impact of COVID-19 on U.S. Pharma Marketing
How can pharma marketers remain effective and relevant for key customers, patients, and healthcare providers (HCPs) in the time of COVID-19?
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ReadData-Driven Decision Making
In an effort to use data science to identify opportunities, the CIO of a global insurance company found himself needing a data science expert to take a leadership role on several initiatives,...
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DownloadBTG vs Traditional Consulting Firms
With BTG, clients are able to access in-demand talent and highly specialized team configurations that solve specific business problems, maximize consulting value, and deliver savings of up to 63%.
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ReadManaging Patient / HCP Promotions Process in Biopharma
The U.S. patient access team at an F200 biopharma leader was seeking a strong project manager who would support their market access and marketing teams with patient / HCPs promotions. The client...
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ReadRemote Consulting Jobs: How Top Companies Are Getting Critical Work Done from a Distance
Remote work has suddenly become the new normal for independent consultants. Here are the types of work best suited for remote consulting jobs.
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ReadMarketing Transformation for FTSE 250 Trading Company
The Chief Marketing and Chief Product Officers at a FTSE 250 derivatives trading company were launching a transformation program to create a marketing function that could better support global...
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ReadSales Process Mapping
An F500 technology company was combining its sales and delivery functions. Concerned about the difficulty of merging two very different processes while incorporating the customer perspective, the...
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ReadPreparing a Biopharma Congress Plan
A global biopharma company was preparing to launch two promising bone health therapies. To maximize impact, the head of marketing wanted to develop a comprehensive healthcare provider (HCP)...
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ReadMaking Fast Business Decisions
You already know it's critical to be able to move quickly. So how can you empower your teams to make fast business decisions?
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ReadSales Process Diagnostic
A leading PE firm saw an opportunity to redesign the sales process at a recently acquired software company. Looking to run a quick diagnostic on the company’s current methods to identify...
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ReadPoint-of-Care Decision Support
Digital workflows now allow for the ongoing support of clinicians at the point of care, using a combination of well-designed technical solutions and clinical logic that’s based on patient data and...
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