Marketing & Sales Resources
Evaluating channel effectiveness? Seeking innovative, integrated strategies? Go to market smarter and more effectively with these informative resources and help from our on-demand marketing and sales consultants.
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ReadBloomberg Business Week: BTG's 2019 Skills Index
Jody Greenstone Miller discusses key takeaways from Business Talent Group's 2019 Skills Index on Bloomberg Business Week.
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ReadPoint-of-Care Decision Support
Digital workflows now allow for the ongoing support of clinicians at the point of care, using a combination of well-designed technical solutions and clinical logic that’s based on patient data and...
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Early-Stage Marketing Support
A major pharmaceutical company was pursuing multiple indications for a groundbreaking oncology therapy. Struggling to keep up with the work, the global marketing team concluded it would need to...
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DownloadBusiness Talent Group Key Strengths: Commercial Strategy and Operations in Life Sciences
Get results-driven consultants and project managers for your marketing, sales, operations and analytics initiatives.
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ReadBehind the Buzzword: The Autonomous Supply Chain
The drive for digitization is everywhere. What does that mean for supply chain planning? A number of companies and supply chain technologists are pursuing a vision they describe as the Autonomous...
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ReadTop 10 Reasons to Engage an Independent Pharma Executive
Life science marketing is complicated, thanks to stringent regulations—and a key customer base of patients, providers, and payers who have different needs and often divergent priorities. Pharma...
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DownloadMarketing Trends - The 2019 High-End Independent Talent Report
It's not easy to keep up with today's customers. Marketing execs are always looking for ways to stay flexible and top of mind. That's why they're increasingly turning to independent talent for help
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Read4 Practical Steps to Patient Centric Marketing
These days, you’d be hard-pressed to find a life science company that doesn’t strive for patient centricity—that doesn’t seek to incorporate patients’ views, needs, and priorities into the drug...
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ReadMarket Access Sales Training and Support
The pharmaceutical reimbursement landscape has grown increasingly complex and—thanks to an intensifying focus on improving clinical outcomes—increasingly competitive. Reimbursement was once a...
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Read5 Ways to Boost Your Customer Ratings
Today’s B2C products live and die by customer ratings. If we are looking for Italian restaurants in a new city, we read the reviews. When we order a new set of sheets on Amazon, we filter by 4+...
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ReadCommercializing A Breakthrough Medicine
A major biopharmaceutical company had developed a breakthrough medication that stood to dramatically disrupt the market for its therapeutic area. Expected to be approved by the FDA in the next...
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DownloadBusiness Talent Group Key Strengths: Transformations
Boost the success of your transformation efforts by supplementing internal teams with on-demand talent.
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DownloadBusiness Talent Group Overview
Business Talent Group (BTG) is the leading marketplace that connects independent management consultants, subject matter experts, and executives with top companies to solve their biggest problems.
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DownloadBusiness Talent Group Key Strengths: Digital Talent
Digital disruption has upended nearly every industry. What does it mean for yours? It can be hard to know where to start when you’re exploring solutions that are on the forefront of innovation.
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DownloadVoice of the Customer: Best Practices
Trying to improve your customer experience? Start by listening—to their opinions, goals, concerns, and expectations. The trick, of course, is what comes next. That’s where Voice-of-the-Customer (VOC)
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ReadBusiness Talent Group Releases 2018 Skills Index
Data from independent consulting marketplace Business Talent Group provides compelling snapshot of growing needs—and how freelance consultants are filling skill and knowledge gaps.
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ReadKilling Strategy: The Disruption of Management Consulting
Management consulting is rarely named in discussions about industries vulnerable to disruption, but the industry has already been beset on all sides by competitors and new technologies.
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Read10 Ways Freelance Marketing Consultants Can Accelerate Business Growth
Though there’s no one secret to business success, there is one challenge that every business faces during times of rapid growth: getting the right people on board. In marketing and sales, securing...
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ReadMarketing to Millennials? Three Things You Need To Get Right.
If you’re marketing to millennials (and trying to reach today’s most lucrative customer segment) you probably already know you need to bring it with your digital media, leveraging social channels...
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ReadBehind the Buzzword: Voice of the Customer
Before you can improve your company’s customer experience, it helps to understand exactly what that experience is. That’s where Voice of the Customer (VOC) programs come in. VOC gives you a...
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