Marketing & Sales Resources
Evaluating channel effectiveness? Seeking innovative, integrated strategies? Go to market smarter and more effectively with these informative resources and help from our on-demand marketing and sales consultants.
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ReadEnhancing Digital Marketing for Medicare Product Growth
A leading provider of Medicare health plans sought to improve its digital marketing framework to boost performance and drive growth for a Medicare-focused product. Business Talent Group (BTG)...
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ReadOptimizing Call Center Operations for Medicare Sales
A leading health insurer sought an experienced consultant to establish a reporting structure and drive operational improvements in its direct-to-consumer (D2C) telemarketing call center for...
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ReadFamily Leave Coverage: Interim Director of Marketing in Pharma
When a senior product manager at a multinational pharmaceutical company went out on parental leave, the brand strategy director sought an experienced commercial consultant to backfill and support...
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ReadSenior Marketing Project Leader to Cover a Family Leave Gap in Retail
When the senior director of marketing at an ecommerce apparel retailer went on family leave, our client sought a senior marketing project manager to tackle cross-functional marketing initiatives...
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ReadHealthcare Provider (HCP) Engagement Strategy
A multinational Fortune Global 500 pharma and life sciences company sought to develop a strategic approach to healthcare provider (HCP) engagement across its consumer health portfolio. Following a...
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DownloadThe Life Science Leader's Guide to On-Demand Talent
Explore how high-end independent talent are serving life science companies today, providing an agile source of skills and helping life science leaders keep pace in a fast-changing environment.
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ReadData-Driven Decision Making
In an effort to use data science to identify opportunities, the CIO of a global insurance company found himself needing a data science expert to take a leadership role on several initiatives,...
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ReadNavigating a New Reality: Pharmaceutical Detailing in a Digital World
COVID-19 is sidelining the field reps that life science companies rely on for in-person pharmaceutical detailing. Healthcare marketing strategist Martine Taylor discusses how eDetailing can help.
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ReadBloomberg Business Week: BTG's 2019 Skills Index
Jody Greenstone Miller discusses key takeaways from Business Talent Group's 2019 Skills Index on Bloomberg Business Week.
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Read5 Ways to Boost Your Customer Ratings
Today’s B2C products live and die by customer ratings. If we are looking for Italian restaurants in a new city, we read the reviews. When we order a new set of sheets on Amazon, we filter by 4+...
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DownloadVoice of the Customer: Best Practices
Trying to improve your customer experience? Start by listening—to their opinions, goals, concerns, and expectations. The trick, of course, is what comes next. That’s where Voice-of-the-Customer (VOC)
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ReadBehind the Buzzword: Voice of the Customer
Voice of the Customer programs help you harness customer insights to drive better product, branding, communication, and service decisions. Here's how.
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ReadVoice of the Customer Best Practices: VOC Analytics
Listen to your customers, and they’ll help improve your market success and overall business performance. At least, that’s the idea behind Voice of the Customer (VOC) programs, which enable you to...
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ReadTop 3 Business Problems – Digital Health and Marketing
Digital disruption has opened up a lot of opportunities in life sciences, from direct sales to data analysis. But what’s the best way to capture them? Business Talent Group’s on-demand digital...
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ReadVoice of the Customer Best Practices: VOC Data
Building Voice of the Customer, or VOC, programs has become a priority for many businesses. How do you gather and analyze VOC data?
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ReadVoice of the Customer
A global financial services company was transforming the way it made decisions about product development and funding. The goal: to more tightly incorporate customer feedback into the process. The...
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ReadIntegrated Business Planning Best Practices: A BTG Expert Q&A
In this Q&A with retail operations leader Steve Hochman, we explore integrated business planning trends and best practices for 2023.
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ReadCreating a Global Communication Strategy in the Mining Sector
A strategic advisory firm was looking to develop a communication strategy for a mining company based in the Middle East. Part of a global expansion program, the initiative consisted of creating...
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ReadHow Costovation Fits into a Cost-Reduction Initiative
See how a rapid, six-week sprint can help you identify your most promising opportunities to reduce expenses and keep customers delighted.
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47:32WatchWebinar: A Costovation Conversation with New Markets Advisors
In this on-demand webinar, we speak with Steve Wunker—Managing Director of New Markets Advisors—about how costovation enables companies to meet, and even exceed, customers’ expectations, cheaply
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