Commercial Excellence Resources
From product launch to patient engagement and brand strategy to lifecycle planning, improve both experience and outcomes with these expert resources and help from independent commercial excellence consultants.
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Read5 Ways to Drive Digital Health Strategy and Innovation with On-Demand Talent
Digital health has grown and evolved rapidly in the past decade—spurred by exciting developments in AI, machine learning, and the internet of things (IoT), alongside nearly ubiquitous adoption of smar
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ReadCommercial Strategy for a Cardiovascular Digital Health Product
The innovation and business acceleration group of an F200 pharmaceutical company was preparing to launch a new cardiovascular device with an accompanying digital therapeutic product. Looking for a...
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Trends by Industry: Life Science
Independent consultants bring life science companies a unique mix of real-world experience, strategic rigor, and targeted expertise across domains.
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ReadBiopharma Product Launch Support
As the launch date for a major new drug drew near, this global biopharma company found its team overstretched and under-resourced. Rather than postpone the launch, they contacted Business Talent...
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ReadRethinking Health Analytics Strategies
A global biopharma company was struggling to manage its growing pipeline of health analytics initiatives. How could they spot and assess relevant opportunities? What were the most meaningful...
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How are independent talent helping companies drive growth and operational excellence?
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ReadMulti-channel Marketing
The mature brands division at a F200 pharma company was struggling to understand how the digital marketing approvals process varied across Europe. The marketing group was too busy creating plans...
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ReadReassessing the Generics Strategy
The head of strategy at an animal health company was facilitating a global strategy refresh. She knew it would be critical to reassess the company’s strategic focus for generics, but the GM of the...
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ReadAn Application Study Framework to Commercialize Expanded Product Use Cases
An EMEA-based leading construction materials company was seeking to conduct application studies to identify expanded use cases and commercial potential for existing product offerings to develop a...
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ReadHealthcare Provider (HCP) Engagement Strategy
A multinational Fortune Global 500 pharma and life sciences company sought to develop a strategic approach to healthcare provider (HCP) engagement across its consumer health portfolio. Following a...
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ReadUrology Therapy Commercial Analytics
The medical specialties insights and analytics team of a multinational pharmaceutical company was understaffed with open headcount and two employees leaving for parental leave. The team needed a...
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ReadProduct Launch Support for an Under-Resourced Team
The director of ophthalmology marketing at a F500 biopharma was under-resourced heading into two critical product launches. Under a tight launch timeline, he needed a consultant who could quickly...
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Why You Need a Dynamic Digital Talent Strategy
Experts from BTG and Heidrick & Struggles examine how companies can develop a three-pronged digital talent strategy to ensure they have the digital expertise they need, today and tomorrow.
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How can independent talent help you?
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ReadHow Independent Talent Fuel Commercial Excellence in the Life Sciences
Succeeding in today’s commercial environment requires agility and rapid response to new market conditions and quickly evolving consumer attitudes and behaviors. Here's how independent talent can help.
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ReadDigital Education Strategy for a COVID-19 Marketing Pivot
When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...
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DownloadThe Life Science Leader's Guide to On-Demand Talent
Explore how high-end independent talent are serving life science companies today, providing an agile source of skills and helping life science leaders keep pace in a fast-changing environment.
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ReadDigital Health Strategy Refresh
An F200 pharma company wanted to implement next generation digital health technologies, which required a thorough review of the existing strategy across three therapeutic areas and a roadmap for...
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DownloadDigital Health: Scaling Pharma X.0 — How to Go Beyond the Pilot When You Go Beyond the Pill
Digital health is one of the fastest-growing—and most promising—opportunities in life science.
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Read5 Tips For Maximizing Digital Health Engagement
When you’re investing in or building digital health solutions, how do you make tools that are appealing—or even indispensable—to the people you want to use them?
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ReadBuilding a Direct-to-Consumer Sales Channel
The transformation group at a F200 pharma company was piloting a direct-to-consumer channel for a dozen of its mature brands. The strategy was set. To keep up with an aggressive execution...
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ReadThe Lasting Impact of COVID-19 on U.S. Pharma Marketing
How can pharma marketers remain effective and relevant for key customers, patients, and healthcare providers (HCPs) in the time of COVID-19?
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