Commercial Excellence Resources

From product launch to patient engagement and brand strategy to lifecycle planning, improve both experience and outcomes with these expert resources and help from independent commercial excellence consultants.

  • The Life Science Leader's Guide to On-Demand Talent

    The Life Science Leader's Guide to On-Demand Talent

    This guide explores eight key capabilities in which high-end independent talent are serving life science companies, from market access and clinical solutions to strategy and transformation...

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  • Trends by Industry: Life Science

    Trends by Industry: Life Science

    Life science executives are turning to independent talent for real-world experience and strategic rigor in areas like market access, clinical operations, commercial strategy, and digital health.

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  • The Lasting Impact of COVID-19 on U.S. Pharma Marketing

    The Lasting Impact of COVID-19 on U.S. Pharma Marketing

    How can pharma marketers remain effective and relevant for key customers, patients, and healthcare providers (HCPs) in the time of COVID-19?

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  • Life Science Lens: On-Demand Talent for Resilience and Agility

    Life Science Lens: On-Demand Talent for Resilience and Agility

    On-demand talent is a critical resource for life science and pharma companies as they innovate to keep pace with market changes, respond to emerging health threats, and adapt to a remote environment.

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  • On-Demand Talent for Innovation, Transformation, and Growth in Life Sciences

    On-Demand Talent for Innovation, Transformation, and Growth in Life Sciences

    Independent talent provide an agile source of critical skills that allow life science leaders to keep pace in a fast-changing environment.

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  • A Rare Disease Specialist Fluent in the Project Location’s Language

    A Rare Disease Specialist Fluent in the Project Location’s Language

    In an effort to inform its Rare Diseases commercial strategy within a specific country, an F100 pharmaceutical company was looking to gain a deeper understanding of the current competitive...

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  • Navigating a New Reality: Commercial Strategy and COVID-19

    Navigating a New Reality: Commercial Strategy and COVID-19

    Commercial strategy leaders must prepare now to ensure success for potential COVID-19 treatments. Biopharma expert Marc Cooley shares what life science companies should keep in mind at this moment.

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  • Navigating a New Reality: Pharmaceutical Detailing in a Digital World

    Navigating a New Reality: Pharmaceutical Detailing in a Digital World

    COVID-19 is sidelining the field reps that life science companies rely on for in-person pharmaceutical detailing. Healthcare marketing strategist Martine Taylor discusses how eDetailing can help.

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  • Pharma Product Launch Best Practices

    Pharma Product Launch Best Practices

    Independent biopharma marketer Kimberly Crichton explains how technology is changing the way life science companies launch products and communicate with consumers and healthcare providers.

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  • Accelerating Pharma Product Launch: A Q&A With Ron Niesen

    Accelerating Pharma Product Launch: A Q&A With Ron Niesen

    Life Science project leader Ron Niesen discusses pharma product launch best practices, from gathering data to streamlining decisions.

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  • Biopharma Product Launch

    Biopharma Product Launch

    A global biopharmaceutical company was preparing to launch a promising new rare disease therapy in the UK and Europe. Concerned that the company’s functional leads were too busy managing existing...

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  • Building Commercial Centers of Excellence: A Q&A With David Davidovic

    Building Commercial Centers of Excellence: A Q&A With David Davidovic

    Independent commercial operations expert David Davidovic talks about assessing new technologies, making fast decisions, and building commercial centers of excellence.

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  • Early-Stage Marketing Support

    Early-Stage Marketing Support

    A major pharmaceutical company was pursuing multiple indications for a groundbreaking oncology therapy. Struggling to keep up with the work, the global marketing team concluded it would need to...

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  • BTG Key Strengths: Commercial Strategy and Operations in Life Sciences

    BTG Key Strengths: Commercial Strategy and Operations in Life Sciences

    Get results-driven consultants and project managers for your marketing, sales, operations and analytics initiatives.

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  • Patient Centric Marketing: 4 Practical Steps

    Patient Centric Marketing: 4 Practical Steps

    These days, you'd be hard-pressed to find a life science company that doesn't strive for patient centricity. But what does patient-centric marketing mean?

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  • What Does Payer/Provider Consolidation Mean For the Future of Pharma?

    What Does Payer/Provider Consolidation Mean For the Future of Pharma?

    The lines are blurring between U.S. healthcare payers and providers. What does this payer/provider consolidation mean for pharma? Nothing less than a total shift in the way it does business. If...

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  • Commercializing A Breakthrough Medicine

    Commercializing A Breakthrough Medicine

    A major biopharmaceutical company had developed a breakthrough medication that stood to dramatically disrupt the market for its therapeutic area. Expected to be approved by the FDA in the next...

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  • Digitizing Life Sciences: The Revolution Is Here (Again)

    Digitizing Life Sciences: The Revolution Is Here (Again)

    By now, the story is familiar: new techniques in AI and data analysis are revolutionizing business decisions and driving productivity, innovation, and efficiency across the enterprise.

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  • Patient Engagement Strategies That Work for Life Science

    Patient Engagement Strategies That Work for Life Science

    If you work in Life Science, you’re probably familiar with the sobering statistics on nonadherence: between 20% and 30% of medication prescriptions are never filled, and roughly 50% of chronic...

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  • Revamping the Payer Strategy

    Revamping the Payer Strategy

    The head of strategy at a health services company had ambitious plans for growth, but needed to mitigate risk by re-examining his payer strategy. Unfortunately, his internal team was...

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