Commercial Excellence Resources
From product launch to patient engagement and brand strategy to lifecycle planning, improve both experience and outcomes with these expert resources and help from independent commercial excellence consultants.
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How Costovation Fits into a Cost-Reduction Initiative
See how a rapid, six-week sprint can help you identify your most promising opportunities to reduce expenses and keep customers delighted.
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Webinar: A Costovation Conversation with New Markets Advisors
In this on-demand webinar, we speak with Steve Wunker—Managing Director of New Markets Advisors—about how costovation enables companies to meet, and even exceed, customers’ expectations, cheaply
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How Freelance Analytics Experts Can Help You Do More with Your Data
Data-driven insights are key to flourish in the post-pandemic economy, but it can be challenging to find resources to harness those insights effectively.
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5 Ways to Drive Digital Health Strategy and Innovation with On-Demand Talent
Digital health has grown and evolved rapidly in the past decade—spurred by exciting developments in AI, machine learning, and the internet of things (IoT), alongside nearly ubiquitous adoption of smar
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Commercial Strategy for a Cardiovascular Digital Health Product
The innovation and business acceleration group of an F200 pharmaceutical company was preparing to launch a new cardiovascular device with an accompanying digital therapeutic product. Looking for a...
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An Application Study Framework to Commercialize Expanded Product Use Cases
An EMEA-based leading construction materials company was seeking to conduct application studies to identify expanded use cases and commercial potential for existing product offerings to develop a...
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2023 Talent Trends: Life Science
As long-time innovators in the use of on-demand talent, life science leaders rely on independents to help them stay competitive and keep up with a rapidly changing industry.
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On-Demand Talent for Innovation, Transformation, and Growth in Life Sciences
Independent talent provide an agile source of critical skills that allow life science leaders to keep pace in a fast-changing environment.
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Healthcare Provider (HCP) Engagement Strategy
A multinational Fortune Global 500 pharma and life sciences company sought to develop a strategic approach to healthcare provider (HCP) engagement across its consumer health portfolio. Following a...
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Product Launch Support for an Under-Resourced Team
The director of ophthalmology marketing at a F500 biopharma was under-resourced heading into two critical product launches. Under a tight launch timeline, he needed a consultant who could quickly...
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Urology Therapy Commercial Analytics
The medical specialties insights and analytics team of a multinational pharmaceutical company was understaffed with open headcount and two employees leaving for parental leave. The team needed a...
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How Independent Talent Fuel Commercial Excellence in the Life Sciences
Succeeding in today’s commercial environment requires agility and rapid response to new market conditions and quickly evolving consumer attitudes and behaviors. Here's how independent talent can help.
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Digital Education Strategy for a COVID-19 Marketing Pivot
When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...
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The Life Science Leader's Guide to On-Demand Talent
Explore how high-end independent talent are serving life science companies today, providing an agile source of skills and helping life science leaders keep pace in a fast-changing environment.
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The Lasting Impact of COVID-19 on U.S. Pharma Marketing
How can pharma marketers remain effective and relevant for key customers, patients, and healthcare providers (HCPs) in the time of COVID-19?
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Life Science Lens: On-Demand Talent for Resilience and Agility
On-demand talent is a critical resource for life science and pharma companies as they innovate to keep pace with market changes, respond to emerging health threats, and adapt to a remote environment.
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A Rare Disease Specialist Fluent in the Project Location’s Language
In an effort to inform its Rare Diseases commercial strategy within a specific country, an F100 pharmaceutical company was looking to gain a deeper understanding of the current competitive...
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Transitioning from COVID Crisis Control to Pandemic Recovery
As companies shift focus from triaging operations to long-term strategy, here are the top trends and opportunities to watch in the pandemic recovery phase.
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Digital Health Strategy Refresh
An F200 pharma company wanted to implement next generation digital health technologies, which required a thorough review of the existing strategy across three therapeutic areas and a roadmap for...
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Navigating a New Reality: Commercial Strategy and COVID-19
Commercial strategy leaders must prepare now to ensure success for potential COVID-19 treatments. Biopharma expert Marc Cooley shares what life science companies should keep in mind at this moment.
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