Commercial Excellence Resources

From product launch to patient engagement and brand strategy to lifecycle planning, improve both experience and outcomes with these expert resources and help from independent commercial excellence consultants.

  • 5 Ways to Drive Digital Health Strategy and Innovation with On-Demand Talent

    5 Ways to Drive Digital Health Strategy and Innovation with On-Demand Talent

    Digital health has grown and evolved rapidly in the past decade—spurred by exciting developments in AI, machine learning, and the internet of things (IoT), alongside nearly ubiquitous adoption of smar

    Read
  • Find the perfect commercial excellence consultant.

    Start a Project
  • Commercial Strategy for a Cardiovascular Digital Health Product

    Commercial Strategy for a Cardiovascular Digital Health Product

    The innovation and business acceleration group of an F200 pharmaceutical company was preparing to launch a new cardiovascular device with an accompanying digital therapeutic product. Looking for a...

    Read
  • Trends by Industry: Life Science

    Trends by Industry: Life Science

    Independent consultants bring life science companies a unique mix of real-world experience, strategic rigor, and targeted expertise across domains.

    Download
  • Biopharma Product Launch Support

    Biopharma Product Launch Support

    As the launch date for a major new drug drew near, this global biopharma company found its team overstretched and under-resourced. Rather than postpone the launch, they contacted Business Talent...

    Read
  • Rethinking Health Analytics Strategies

    Rethinking Health Analytics Strategies

    A global biopharma company was struggling to manage its growing pipeline of health analytics initiatives. How could they spot and assess relevant opportunities? What were the most meaningful...

    Read
  • How are independent talent helping companies drive growth and operational excellence?

    See 2022 Trends
  • Multi-channel Marketing

    Multi-channel Marketing

    The mature brands division at a F200 pharma company was struggling to understand how the digital marketing approvals process varied across Europe. The marketing group was too busy creating plans...

    Read
  • Reassessing the Generics Strategy

    Reassessing the Generics Strategy

    The head of strategy at an animal health company was facilitating a global strategy refresh. She knew it would be critical to reassess the company’s strategic focus for generics, but the GM of the...

    Read
  • See our commercial excellence capabilities and talent bios.

    Read More
  • An Application Study Framework to Commercialize Expanded Product Use Cases

    An Application Study Framework to Commercialize Expanded Product Use Cases

    An EMEA-based leading construction materials company was seeking to conduct application studies to identify expanded use cases and commercial potential for existing product offerings to develop a...

    Read
  • Healthcare Provider (HCP) Engagement Strategy

    Healthcare Provider (HCP) Engagement Strategy

    A multinational Fortune Global 500 pharma and life sciences company sought to develop a strategic approach to healthcare provider (HCP) engagement across its consumer health portfolio. Following a...

    Read
  • Urology Therapy Commercial Analytics

    Urology Therapy Commercial Analytics

    The medical specialties insights and analytics team of a multinational pharmaceutical company was understaffed with open headcount and two employees leaving for parental leave. The team needed a...

    Read
  • Product Launch Support for an Under-Resourced Team

    Product Launch Support for an Under-Resourced Team

    The director of ophthalmology marketing at a F500 biopharma was under-resourced heading into two critical product launches. Under a tight launch timeline, he needed a consultant who could quickly...

    Read
  • Why You Need a Dynamic Digital Talent Strategy

    Why You Need a Dynamic Digital Talent Strategy

    Experts from BTG and Heidrick & Struggles examine how companies can develop a three-pronged digital talent strategy to ensure they have the digital expertise they need, today and tomorrow.

    Download
  • How can independent talent help you?

    Let's Talk
  • How Independent Talent Fuel Commercial Excellence in the Life Sciences

    How Independent Talent Fuel Commercial Excellence in the Life Sciences

    Succeeding in today’s commercial environment requires agility and rapid response to new market conditions and quickly evolving consumer attitudes and behaviors. Here's how independent talent can help.

    Read
  • Digital Education Strategy for a COVID-19 Marketing Pivot

    Digital Education Strategy for a COVID-19 Marketing Pivot

    When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...

    Read
  • The Life Science Leader's Guide to On-Demand Talent

    The Life Science Leader's Guide to On-Demand Talent

    Explore how high-end independent talent are serving life science companies today, providing an agile source of skills and helping life science leaders keep pace in a fast-changing environment.

    Download
  • Digital Health Strategy Refresh

    Digital Health Strategy Refresh

    An F200 pharma company wanted to implement next generation digital health technologies, which required a thorough review of the existing strategy across three therapeutic areas and a roadmap for...

    Read
  • Digital Health: Scaling Pharma X.0 — How to Go Beyond the Pilot When You Go Beyond the Pill

    Digital Health: Scaling Pharma X.0 — How to Go Beyond the Pilot When You Go Beyond the Pill

    Digital health is one of the fastest-growing—and most promising—opportunities in life science.

    Download
  • 5 Tips For Maximizing Digital Health Engagement

    5 Tips For Maximizing Digital Health Engagement

    When you’re investing in or building digital health solutions, how do you make tools that are appealing—or even indispensable—to the people you want to use them?

    Read
  • Building a Direct-to-Consumer Sales Channel

    Building a Direct-to-Consumer Sales Channel

    The transformation group at a F200 pharma company was piloting a direct-to-consumer channel for a dozen of its mature brands. The strategy was set. To keep up with an aggressive execution...

    Read
  • The Lasting Impact of COVID-19 on U.S. Pharma Marketing

    The Lasting Impact of COVID-19 on U.S. Pharma Marketing

    How can pharma marketers remain effective and relevant for key customers, patients, and healthcare providers (HCPs) in the time of COVID-19?

    Read
  • loading
    Loading More...