Commercial Excellence Resources

From product launch to patient engagement and brand strategy to lifecycle planning, improve both experience and outcomes with these expert resources and help from independent commercial excellence consultants.

  • Urology Therapy Commercial Analytics

    Urology Therapy Commercial Analytics

    The medical specialties insights and analytics team of a multinational pharmaceutical company was understaffed with open headcount and two employees leaving for parental leave. The team needed a...

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  • Product Launch Support for an Under-Resourced Team

    Product Launch Support for an Under-Resourced Team

    The director of ophthalmology marketing at a F500 biopharma was under-resourced heading into two critical product launches. Under a tight launch timeline, he needed a consultant who could quickly...

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  • Why You Need a Dynamic Digital Talent Strategy

    Why You Need a Dynamic Digital Talent Strategy

    Experts from BTG and Heidrick & Struggles examine how companies can develop a three-pronged digital talent strategy to ensure they have the digital expertise they need, today and tomorrow.

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  • How Independent Talent Fuel Commercial Excellence in the Life Sciences

    How Independent Talent Fuel Commercial Excellence in the Life Sciences

    Succeeding in today’s commercial environment requires agility and rapid response to new market conditions and quickly evolving consumer attitudes and behaviors. Here's how independent talent can help.

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  • Digital Education Strategy for a COVID-19 Marketing Pivot

    Digital Education Strategy for a COVID-19 Marketing Pivot

    When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...

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  • The Life Science Leader's Guide to On-Demand Talent

    The Life Science Leader's Guide to On-Demand Talent

    Explore how high-end independent talent are serving life science companies today, providing an agile source of skills and helping life science leaders keep pace in a fast-changing environment.

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  • Trends by Industry: Life Science

    Trends by Industry: Life Science

    Life science executives are turning to independent talent for real-world experience and strategic rigor in areas like market access, clinical operations, commercial strategy, and digital health.

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  • 5 Tips For Maximizing Digital Health Engagement

    5 Tips For Maximizing Digital Health Engagement

    When you’re investing in or building digital health solutions, how do you make tools that are appealing—or even indispensable—to the people you want to use them?

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  • Building a Direct-to-Consumer Sales Channel

    Building a Direct-to-Consumer Sales Channel

    The transformation group at a F200 pharma company was piloting a direct-to-consumer channel for a dozen of its mature brands. The strategy was set. To keep up with an aggressive execution...

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  • The Lasting Impact of COVID-19 on U.S. Pharma Marketing

    The Lasting Impact of COVID-19 on U.S. Pharma Marketing

    How can pharma marketers remain effective and relevant for key customers, patients, and healthcare providers (HCPs) in the time of COVID-19?

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  • Life Science Lens: On-Demand Talent for Resilience and Agility

    Life Science Lens: On-Demand Talent for Resilience and Agility

    On-demand talent is a critical resource for life science and pharma companies as they innovate to keep pace with market changes, respond to emerging health threats, and adapt to a remote environment.

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  • On-Demand Talent for Innovation, Transformation, and Growth in Life Sciences

    On-Demand Talent for Innovation, Transformation, and Growth in Life Sciences

    Independent talent provide an agile source of critical skills that allow life science leaders to keep pace in a fast-changing environment.

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  • A Rare Disease Specialist Fluent in the Project Location’s Language

    A Rare Disease Specialist Fluent in the Project Location’s Language

    In an effort to inform its Rare Diseases commercial strategy within a specific country, an F100 pharmaceutical company was looking to gain a deeper understanding of the current competitive...

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  • Navigating a New Reality: Commercial Strategy and COVID-19

    Navigating a New Reality: Commercial Strategy and COVID-19

    Commercial strategy leaders must prepare now to ensure success for potential COVID-19 treatments. Biopharma expert Marc Cooley shares what life science companies should keep in mind at this moment.

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  • Navigating a New Reality: Pharmaceutical Detailing in a Digital World

    Navigating a New Reality: Pharmaceutical Detailing in a Digital World

    COVID-19 is sidelining the field reps that life science companies rely on for in-person pharmaceutical detailing. Healthcare marketing strategist Martine Taylor discusses how eDetailing can help.

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  • Pharma Product Launch Best Practices

    Pharma Product Launch Best Practices

    Independent biopharma marketer Kimberly Crichton explains how technology is changing the way life science companies launch products and communicate with consumers and healthcare providers.

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  • Accelerating Pharma Product Launch: A Q&A With Ron Niesen

    Accelerating Pharma Product Launch: A Q&A With Ron Niesen

    Life Science project leader Ron Niesen discusses pharma product launch best practices, from gathering data to streamlining decisions.

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  • Biopharma Product Launch

    Biopharma Product Launch

    A global biopharmaceutical company was preparing to launch a promising new rare disease therapy in the UK and Europe. Concerned that the company’s functional leads were too busy managing existing...

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  • Building Commercial Centers of Excellence: A Q&A With David Davidovic

    Building Commercial Centers of Excellence: A Q&A With David Davidovic

    Independent commercial operations expert David Davidovic talks about assessing new technologies, making fast decisions, and building commercial centers of excellence.

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  • Early-Stage Marketing Support

    Early-Stage Marketing Support

    A major pharmaceutical company was pursuing multiple indications for a groundbreaking oncology therapy. Struggling to keep up with the work, the global marketing team concluded it would need to...

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