Commercial Excellence Resources

From product launch to patient engagement and brand strategy to lifecycle planning, improve both experience and outcomes with these expert resources and help from independent commercial excellence consultants.

  • Hands-On Expert to Drive Commercial Data Architecture Transformation

    Hands-On Expert to Drive Commercial Data Architecture Transformation

    The data management and governance team within the neuroscience unit at an F500 pharma company was looking for a senior business analyst to support the re-architecture of various data feeds within...

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  • Right-Sized Consulting for Digital Health Investments

    Right-Sized Consulting for Digital Health Investments

    A large pharma company with several novel assets in the pipeline sought external support assessing digital efforts to date and creating a roadmap for digital technology investments to maximize the...

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  • Project Management for HCP Digital Marketing

    Project Management for HCP Digital Marketing

    The Rare Disease HCP marketing team at a F200 biopharma company was preparing for a significant product launch during the COVID-19 pandemic and required a strong, execution-oriented project...

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  • Outside-in Perspective for Sales Strategy Planning

    Outside-in Perspective for Sales Strategy Planning

    A large pharma company was considering changes to the business’ diabetes sales strategy in the US, including shifting sales representatives dedicated to insulin products to other products within...

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  • Therapeutic Area Strategy Support for Obesity Treatments

    Therapeutic Area Strategy Support for Obesity Treatments

    An F500 pharma company required therapeutic area strategy support determining how to go to market in the obesity space and support several molecules under development. Business Talent Group (BTG)...

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  • Project Management for an Omnichannel Patient Campaign Launch

    Project Management for an Omnichannel Patient Campaign Launch

    The Omnichannel Marketing Director at an F100 pharma company needed support with the development and launch of a new omnichannel patient marketing campaign for a major depressive disorder...

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  • Accelerating an Oncology Drug Launch

    Accelerating an Oncology Drug Launch

    An F1000 pharmaceutical company had fallen behind schedule on introducing their oncology drug to market and needed external support to develop and accelerate a launch strategy. Business Talent...

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  • Three-Person Commercial Launch Support Team

    Three-Person Commercial Launch Support Team

    A major pharmaceutical company was pursuing an agile launch strategy for a new rare disease therapy, requiring a high level of coordination within the organization. Seeking assistance with...

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  • BTG Key Strengths: Commercial Excellence in Life Sciences

    BTG Key Strengths: Commercial Excellence in Life Sciences

    Access the life sciences commercial talent you need to work smarter, faster, and more flexibly across all marketing, sales, innovation, and analytics initiatives.

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  • How Independent Talent Fuel Commercial Excellence in the Life Sciences

    How Independent Talent Fuel Commercial Excellence in the Life Sciences

    Succeeding in today’s commercial environment requires agility and rapid response to new market conditions and quickly evolving consumer attitudes and behaviors. Here's how independent talent can help.

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  • Outside-In Perspective for Rare Disease Asset Launch

    Outside-In Perspective for Rare Disease Asset Launch

    A Fortune 200 pharmaceutical company needed to develop a resource plan for the launch of a rare disease product with an upcoming phase III readout. To align stakeholders, the VP, Commercial for...

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  • Creating a Best-in-Class Omnichannel Organization

    Creating a Best-in-Class Omnichannel Organization

    To enable its transformation into a best-in-class omnichannel organization, the Omnichannel Customer Engagement & Digital Operations (OCE&DO) team at one of Europe’s largest pharmaceutical...

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  • Establishing a Commercial Center of Excellence (COE)

    Establishing a Commercial Center of Excellence (COE)

    An F200 biotechnology company identified an opportunity to enhance and build capabilities in commercial marketing. For support, the Commercial Transformation Project Lead contacted BTG to bring in...

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  • Tactical Support for Marketing and Operations Transformation

    Tactical Support for Marketing and Operations Transformation

    A large biotechnology company was seeking to standardize branding and operations across multiple established products to achieve greater consistency and operational efficiencies. In need of a...

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  • 2023 Talent Trends: Life Science

    2023 Talent Trends: Life Science

    As long-time innovators in the use of on-demand talent, life science leaders rely on independents to help them stay competitive and keep up with a rapidly changing industry.

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  • Webinar: A Costovation Conversation with New Markets Advisors47:32

    Webinar: A Costovation Conversation with New Markets Advisors

    In this on-demand webinar, we speak with Steve Wunker—Managing Director of New Markets Advisors—about how costovation enables companies to meet, and even exceed, customers’ expectations, cheaply

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  • How Freelance Analytics Experts Can Help You Do More with Your Data

    How Freelance Analytics Experts Can Help You Do More with Your Data

    Data-driven insights are key to flourish in the post-pandemic economy, but it can be challenging to find resources to harness those insights effectively.

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  • Developing a Healthcare Provider (HCP) Locator Solution

    Developing a Healthcare Provider (HCP) Locator Solution

    A multinational pharma company was seeking to launch a healthcare provider (HCP) locator solution that would help patients identify a doctor for treatment. They needed support in mapping and...

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  • 5 Ways to Drive Digital Health Strategy and Innovation with On-Demand Talent

    5 Ways to Drive Digital Health Strategy and Innovation with On-Demand Talent

    Digital health has grown and evolved rapidly in the past decade—spurred by exciting developments in AI, machine learning, and the internet of things (IoT), alongside nearly ubiquitous adoption of smar

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  • How Costovation Fits into a Cost-Reduction Initiative

    How Costovation Fits into a Cost-Reduction Initiative

    See how a rapid, six-week sprint can help you identify your most promising opportunities to reduce expenses and keep customers delighted.

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