Commercial Excellence Resources

From product launch to patient engagement and brand strategy to lifecycle planning, improve both experience and outcomes with these expert resources and help from independent commercial excellence consultants.

  • How Costovation Fits into a Cost-Reduction Initiative

    How Costovation Fits into a Cost-Reduction Initiative

    See how a rapid, six-week sprint can help you identify your most promising opportunities to reduce expenses and keep customers delighted.

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  • Webinar: A Costovation Conversation with New Markets Advisors47:32

    Webinar: A Costovation Conversation with New Markets Advisors

    In this on-demand webinar, we speak with Steve Wunker—Managing Director of New Markets Advisors—about how costovation enables companies to meet, and even exceed, customers’ expectations, cheaply

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  • How Freelance Analytics Experts Can Help You Do More with Your Data

    How Freelance Analytics Experts Can Help You Do More with Your Data

    Data-driven insights are key to flourish in the post-pandemic economy, but it can be challenging to find resources to harness those insights effectively.

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  • 5 Ways to Drive Digital Health Strategy and Innovation with On-Demand Talent

    5 Ways to Drive Digital Health Strategy and Innovation with On-Demand Talent

    Digital health has grown and evolved rapidly in the past decade—spurred by exciting developments in AI, machine learning, and the internet of things (IoT), alongside nearly ubiquitous adoption of smar

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  • Commercial Strategy for a Cardiovascular Digital Health Product

    Commercial Strategy for a Cardiovascular Digital Health Product

    The innovation and business acceleration group of an F200 pharmaceutical company was preparing to launch a new cardiovascular device with an accompanying digital therapeutic product. Looking for a...

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  • An Application Study Framework to Commercialize Expanded Product Use Cases

    An Application Study Framework to Commercialize Expanded Product Use Cases

    An EMEA-based leading construction materials company was seeking to conduct application studies to identify expanded use cases and commercial potential for existing product offerings to develop a...

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  • 2023 Talent Trends: Life Science

    2023 Talent Trends: Life Science

    As long-time innovators in the use of on-demand talent, life science leaders rely on independents to help them stay competitive and keep up with a rapidly changing industry.

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  • On-Demand Talent for Innovation, Transformation, and Growth in Life Sciences

    On-Demand Talent for Innovation, Transformation, and Growth in Life Sciences

    Independent talent provide an agile source of critical skills that allow life science leaders to keep pace in a fast-changing environment.

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  • Healthcare Provider (HCP) Engagement Strategy

    Healthcare Provider (HCP) Engagement Strategy

    A multinational Fortune Global 500 pharma and life sciences company sought to develop a strategic approach to healthcare provider (HCP) engagement across its consumer health portfolio. Following a...

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  • Product Launch Support for an Under-Resourced Team

    Product Launch Support for an Under-Resourced Team

    The director of ophthalmology marketing at a F500 biopharma was under-resourced heading into two critical product launches. Under a tight launch timeline, he needed a consultant who could quickly...

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  • Urology Therapy Commercial Analytics

    Urology Therapy Commercial Analytics

    The medical specialties insights and analytics team of a multinational pharmaceutical company was understaffed with open headcount and two employees leaving for parental leave. The team needed a...

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  • How Independent Talent Fuel Commercial Excellence in the Life Sciences

    How Independent Talent Fuel Commercial Excellence in the Life Sciences

    Succeeding in today’s commercial environment requires agility and rapid response to new market conditions and quickly evolving consumer attitudes and behaviors. Here's how independent talent can help.

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  • Digital Education Strategy for a COVID-19 Marketing Pivot

    Digital Education Strategy for a COVID-19 Marketing Pivot

    When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...

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  • The Life Science Leader's Guide to On-Demand Talent

    The Life Science Leader's Guide to On-Demand Talent

    Explore how high-end independent talent are serving life science companies today, providing an agile source of skills and helping life science leaders keep pace in a fast-changing environment.

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  • The Lasting Impact of COVID-19 on U.S. Pharma Marketing

    The Lasting Impact of COVID-19 on U.S. Pharma Marketing

    How can pharma marketers remain effective and relevant for key customers, patients, and healthcare providers (HCPs) in the time of COVID-19?

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  • Life Science Lens: On-Demand Talent for Resilience and Agility

    Life Science Lens: On-Demand Talent for Resilience and Agility

    On-demand talent is a critical resource for life science and pharma companies as they innovate to keep pace with market changes, respond to emerging health threats, and adapt to a remote environment.

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  • A Rare Disease Specialist Fluent in the Project Location’s Language

    A Rare Disease Specialist Fluent in the Project Location’s Language

    In an effort to inform its Rare Diseases commercial strategy within a specific country, an F100 pharmaceutical company was looking to gain a deeper understanding of the current competitive...

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  • Transitioning from COVID Crisis Control to Pandemic Recovery

    Transitioning from COVID Crisis Control to Pandemic Recovery

    As companies shift focus from triaging operations to long-term strategy, here are the top trends and opportunities to watch in the pandemic recovery phase.

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  • Digital Health Strategy Refresh

    Digital Health Strategy Refresh

    An F200 pharma company wanted to implement next generation digital health technologies, which required a thorough review of the existing strategy across three therapeutic areas and a roadmap for...

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  • Navigating a New Reality: Commercial Strategy and COVID-19

    Navigating a New Reality: Commercial Strategy and COVID-19

    Commercial strategy leaders must prepare now to ensure success for potential COVID-19 treatments. Biopharma expert Marc Cooley shares what life science companies should keep in mind at this moment.

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