Trends by Function: Strategy and Internal Consulting Groups

Each year, Business Talent Group releases our High-End Independent Talent Report, looking across industries and business functions to analyze how business leaders deploy independent consultants, executives, experts, and project managers to complete critical work and meet their goals. Here are the top trends in how strategy leaders deployed these highly skilled talent in 2020.

Strategy and internal consulting group (ICG) leaders often have more internal demand than they can fill. Many also need access to highly specialized skills as they evaluate new opportunities and challenges. They turn to independents for a fast, flexible answer to both issues, seeking targeted support across a wide array of specialties: new markets, products, technologies, data management, and more.


68% Strategy
20% Operations
9% Transformation
2% Organization
1% Interim Executive



Opportunity Assessment

Business Processes

Marketing and Sales Strategy

Business Intelligence and Analytics

Growth Strategy


Product Strategy and Launch



Market Analysis

Project Management

Process Optimization and Transformation

Growth Strategy

Market Access and Value Strategy

Strategic Planning

Corporate and Business Unit Strategy



  • Provide a market assessment to identify areas of opportunity for a potential new service offering
  • Deploy a new global technology solution to improve insight collection and management
  • Coordinate across teams to manage the launch of a mobile-first product and ensure it includes all the expected features for a product of its class
  • Develop a Power BI transition plan and analytics change management plan
  • Assess and define portfolio logic and mix, benchmark against peers, and test via scenario modeling


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