Emily Slayton

Emily is an award-winning writer who specializes in B2B marketing. She has been helping global brands reach targeted audiences to drive sales and awareness for more than 15 years. As a small business owner herself, she understands what it's like to source a team that can scale with sudden growth.

  • Marketing Tactics for Independent Consultants: Engage Your Audience

    Marketing Tactics for Independent Consultants: Engage Your Audience

    As an independent consultant, it's important to engage your audience regularly to stay top of mind with both current and prospective clients. Here are three ways to get started.

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  • Transitioning from COVID Crisis Control to Pandemic Recovery

    Transitioning from COVID Crisis Control to Pandemic Recovery

    As companies shift focus from triaging operations to long-term strategy, here are the top trends and opportunities to watch in the pandemic recovery phase.

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  • Marketing Tactics for Independent Consultants: Increase Your Online Presence

    Marketing Tactics for Independent Consultants: Increase Your Online Presence

    Visibility is key for independent consultants. Try these tips to increase your online presence and help companies find you when they need your skills.

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  • Marketing Tactics for Independent Consultants: Build Your Network

    Marketing Tactics for Independent Consultants: Build Your Network

    Networking is key for independent consultants who rely on their connections for project opportunities. Try these steps to build your network and deepen your existing connections.

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  • Marketing Tactics for Independent Consultants: Becoming a Thought Leader

    Marketing Tactics for Independent Consultants: Becoming a Thought Leader

    By strategically sharing your insights and expertise, you can become a thought leader and gain a serious competitive advantage for your consulting business.

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  • Marketing Tactics for Independent Consultants: Building Your Brand

    Marketing Tactics for Independent Consultants: Building Your Brand

    What's the first step in how to market a consulting business? Building a brand that keeps you top-of-mind with past and potential new clients. Here's how.

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  • 4 Tips to Fast-Track Digital Transformation During the Pandemic

    4 Tips to Fast-Track Digital Transformation During the Pandemic

    In order to come out of this crisis poised for success in the “new normal,” companies must prioritize their digital transformation now. Here’s how.

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  • Is Your Supply Chain Ready for Coronavirus?

    Is Your Supply Chain Ready for Coronavirus?

    Coronavirus is slowing global supply chains. Independent supply chain specialist Rosemary Coates explains how to build robust backup plans.

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  • Types of Consulting Services: Forked Roads and Parallel Paths [Part 3 of 3]

    Types of Consulting Services: Forked Roads and Parallel Paths [Part 3 of 3]

    A look at the services that independent and big-firm consultants provide—and which projects are best suited to each.

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  • Types of Consulting Firms: Forked Roads and Parallel Paths [Part 2 of 3]

    Types of Consulting Firms: Forked Roads and Parallel Paths [Part 2 of 3]

    How do different types of consulting firms diverge from one another - and how do independent consultants differ from Big 3 and Big 4 firms?

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  • Independent Consultants vs. Big Firms: Forked Roads and Parallel Paths [Part 1 of 3]

    Independent Consultants vs. Big Firms: Forked Roads and Parallel Paths [Part 1 of 3]

    While thousands of associates have moved “up” in big consulting firms, hundreds of thousands more have moved “out” to become independent consultants. Why?

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  • Gig economy myths: Getting buy-in from the skeptics

    Gig economy myths: Getting buy-in from the skeptics

    Trying to build the business case for hiring independent consultants? We unpack the most common misconceptions and myths about the high-end gig economy.

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  • A Tight Market Makes a Strong Case for Interim CFOs

    A Tight Market Makes a Strong Case for Interim CFOs

    During periods of transition, an interim CFO can help maintain continuity and provide specialized guidance and expertise when assessing new opportunities.

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  • 7 Steps for Redefining Your Talent Strategy

    7 Steps for Redefining Your Talent Strategy

    Here's why the growing shift towards independent employment is forcing organizations to embrace a new definition of talent strategy.

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  • M&A: When Being in the Majority is Bad News

    M&A: When Being in the Majority is Bad News

    When you’re looking to grow, a merger or acquisition deal can be an attractive proposition. But the unfortunate truth is that most mergers and acquisitions fail—anywhere between 70% and 90%,...

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  • What’s Behind the Rapid Growth of High-Earning Independent Workers?

    What’s Behind the Rapid Growth of High-Earning Independent Workers?

    The independent workforce has significantly outpaced traditional employment growth over the last seven years, at 31% vs. 14%, respectively. This alone says a great deal about how the business...

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  • Optimizing from the Inside Out: Independent Operations Consulting

    Optimizing from the Inside Out: Independent Operations Consulting

    As organizations grow, new roles emerge, new processes evolve, and strategies become more complex. During this shift, it’s easy for gaps and inefficiencies to develop, and—especially when the...

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  • What Technologies Will Drive the Future of Work?

    What Technologies Will Drive the Future of Work?

    By now, it’s clear that technology is a major driver for the growing gig economy, both as a tool and as a potential disruptor. At its most basic, technology has helped independent workers connect...

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  • 4 Myths About Freelance HR Consultants

    4 Myths About Freelance HR Consultants

    Disrupting long-stable industries can be invigorating, but for many of those industries’ incumbent organizations, it’s also a sudden wake-up call. Businesses that are bigger and better-established...

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  • Independents in the Expert Economy

    Independents in the Expert Economy

    When most people think of the “gig economy,” the gigs that immediately come to mind are often the ones we associate with our everyday lives—the ones that are within a few taps’ reach. Need...

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