Jim Poage

Jim Poage with his daughter, Jennifer Poage, is co-author of Flair: Design Your Daily Work, Products, and Services to Energize Your Customers, Colleagues, and Audiences. He is an independent consultant who integrates technology and humans to work together safely and efficiently for NASA, FAA, and industry. He also speaks and coaches on engaging customers and audiences emotionally to energize them.

  • Using Emotion to Connect With B2B Buyers

    Using Emotion to Connect With B2B Buyers

    You’ve probably heard the old saying: “People buy on emotion and then justify the buy rationally.” It’s usually associated with B2C companies and the tactics they might use to energize or...

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  • How to Be More Persuasive

    How to Be More Persuasive

    Just because you don’t work in sales doesn’t mean you shouldn’t know how to sell. We might sell our work to prospective clients in order to get business, or sell ideas to managers and colleagues...

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