Regina Shanklin

Regina Shanklin is a life science marketing executive with over 20 years of experience delivering business results. She specializes in patient engagement and has successfully led patient acquisition and adherence initiatives across cardiovascular and diabetes disease states.

  • The Ultimate Guide to Creating Customer Personas in Health and Life Sciences

    The Ultimate Guide to Creating Customer Personas in Health and Life Sciences

    Today’s customers expect the products, services, and messages they receive—from a pair of socks to a new prescription—to be customized to their individual needs. As marketers, that means we need...

    Read
  • Top 10 Reasons to Engage an Independent Pharma Executive

    Top 10 Reasons to Engage an Independent Pharma Executive

    Life science marketing is complicated, thanks to stringent regulations—and a key customer base of patients, providers, and payers who have different needs and often divergent priorities. Pharma...

    Read
  • 4 Practical Steps to Patient Centric Marketing

    4 Practical Steps to Patient Centric Marketing

    These days, you’d be hard-pressed to find a life science company that doesn’t strive for patient centricity—that doesn’t seek to incorporate patients’ views, needs, and priorities into the drug...

    Read
  • loading
    Loading More...