Regina Shanklin

RD Shanklin & Associates is a healthcare & life sciences marketing strategy consultancy focused on driving profitable growth through enhancing customer insights, strategic & tactical planning, marketing and commercial strategy. Regina Shanklin is the founder and principal consultant for the organization. She is a marketing executive with over 20 years of delivering business results while generating strong return-on-investment (ROI). Regina has a diverse marketing background and has driven results in the Healthcare, Consumer Packaged Goods (CPG) and Advertising industries.

  • The Ultimate Guide to Creating Customer Personas in Health and Life Sciences

    The Ultimate Guide to Creating Customer Personas in Health and Life Sciences

    Today’s customers expect the products, services, and messages they receive—from a pair of socks to a new prescription—to be customized to their individual needs. As marketers, that means we need...

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  • Top 10 Reasons to Engage an Independent Pharma Executive

    Top 10 Reasons to Engage an Independent Pharma Executive

    Life science marketing is complicated, thanks to stringent regulations—and a key customer base of patients, providers, and payers who have different needs and often divergent priorities. Pharma...

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  • Patient Centric Marketing: 4 Practical Steps

    Patient Centric Marketing: 4 Practical Steps

    These days, you'd be hard-pressed to find a life science company that doesn't strive for patient centricity. But what does patient-centric marketing mean?

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