The Lasting Impact of COVID-19 on U.S. Pharma Marketing
How can pharma marketers remain effective and relevant for key customers, patients, and healthcare providers (HCPs) in the time of COVID-19?
The Ultimate Guide to Creating Customer Personas in Health and Life Sciences
Today’s customers expect the products, services, and messages they receive—from a pair of socks to a new prescription—to be customized to their individual needs. As marketers, that means we need...
Top 10 Reasons to Engage an Independent Pharma Executive
Life science marketing is complicated, thanks to stringent regulations—and a key customer base of patients, providers, and payers who have different needs and often divergent priorities. Pharma...
Patient Centric Marketing: 4 Practical Steps
These days, you'd be hard-pressed to find a life science company that doesn't strive for patient centricity. But what does patient-centric marketing mean?