Susan Piotroski

Susan Piotroski helps clients drive growth by building effective VOC, customer experience, new product/service development, competitive positioning, customer loyalty, and branding programs. A former partner at Accenture, she has worked in a wide range of industries (e.g., healthcare, financial services, technology, consumer products, and many others), and she's helped BTG clients on a number of VOC and quality management initiatives.

  • Voice of the Customer Best Practices: VOC Analytics

    Voice of the Customer Best Practices: VOC Analytics

    Listen to your customers, and they’ll help improve your market success and overall business performance. At least, that’s the idea behind Voice of the Customer (VOC) programs, which enable you to...

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  • Voice of the Customer Best Practices: VOC Data

    Voice of the Customer Best Practices: VOC Data

    Building Voice of the Customer, or VOC, programs has become a priority for many businesses. How do you gather and analyze VOC data?

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