Project Management for an Omnichannel Patient Campaign Launch

August 2, 2023 Rachel Halversen

The Omnichannel Marketing Director at an F100 pharma company needed support with the development and launch of a new omnichannel patient marketing campaign for a major depressive disorder therapeutic. They sought a project manager with a background in pharma and digital marketing to build and bring the campaign to launch alongside internal brand, web, paid media, and CRM teams and manage the tracking and measurement of the campaign post-launch.

Business Talent Group (BTG) paired the client with an experienced multi-channel digital marketer and project manager who had previously overseen and managed omnichannel HCP and patient campaign launches at a number of well-known pharma companies. The talent collaborated with internal stakeholders to develop the consumer campaign execution roadmap, managed dependencies, contingencies, and potential conflicts from both the customer-facing and internal perspectives, collaborated with stakeholders to elevate and assess risks to the project plan, and partnered with the project owner and agencies on timeline updates, changes, and associated launch implications—effectively supporting the client through the campaign launch and beyond.

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