Each year, Business Talent Group releases the High-End Independent Talent Report, looking across industries and business functions to analyze how business leaders deploy top independent talent to fill critical skill, expertise, and leadership gaps. Here are the key marketing trends for 2021.
2020 tore up the traditional marketing playbook. As marketing leaders chart a new path forward, they’re turning to independent talent to help harness data and understand the customer landscape, identify new segments, and develop digital strategies and positioning for products old and new.
PROJECT CATEGORIES: Marketing
| 83% Strategy |
| 5% Operations |
| 5% Transformation |
| 4% Organization |
| 3% Interim Executive |
MOST IN-DEMAND PROJECTS
Marketing and Sales
Product Strategy and Launch
Opportunity Assessment
Business Intelligence and Analytics
Growth Strategy
Business Processes
Planning
IT and Tech Transformation
Digital Strategy
Interim Leadership
MOST IN-DEMAND SKILLS
Market Access and Value
Market Landscape and Research
Project Management
Product Launch
Communications
B2B Marketing
Digital Marketing
Portfolio Strategy
B2C Marketing
SAMPLE MARKETING PROJECTS
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Manage healthcare provider promotions and increase brand awareness by overseeing key messaging, agency output, and sales meeting prep
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Make data-driven recommendations on go-to-market plans to maximize digital marketplace revenue opportunities
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Develop and implement an overall strategy, roll-out map, and detailed action plan for the global commercial launch of a new product
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Propose, design, and execute primary market research for products in the company’s portfolio
