Each year, Business Talent Group releases the High-End Independent Talent Report, looking across industries and business functions to analyze how business leaders deploy top independent talent to fill critical skill, expertise, and leadership gaps. Here are the key marketing trends for 2022.
In 2022, marketing leaders are aiming to drive growth in existing businesses, make a splash with new products, and reach customers where they are. To achieve those goals, they’re turning to independent experts to help develop and execute effective product launch, market access, and digital marketing strategies—and to capture the data and market insights that inform them.
PROJECT CATEGORIES: Marketing
| 85% Strategy |
| 6% Operations |
| 4% Transformation |
| 3% Interim Leadership |
| 2% Organization |
IN-DEMAND PROJECTS FOR MARKETING
Marketing and Sales
Product Strategy and Launch
Growth Strategy
Business Intelligence and Analytics
Business Processes
Opportunity Assessment
IN-DEMAND SKILLS FOR MARKETING
Market Access and Value
Digital Marketing
Project Management
Market Landscape and Research
Brand Strategy
Growth Strategy
Strategic Planning
B2B Marketing
SAMPLE MARKETING PROJECTS
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Create, execute, and optimize HCP digital marketing campaigns
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Support pre- and post-launch marketing activities, manage agency relations, and design and execute patient marketing materials for a new indication
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Identify, design, and deploy KPIs to measure brand loyalty
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Develop a go-to-market plan for an upcoming product launch
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Evaluate current ecommerce model and set a strategy to migrate four brands from a free model to a paid subscription model
