Each year, Business Talent Group releases the High-End Independent Talent Report, looking across industries and business functions to analyze how business leaders deploy top independent talent to fill critical skill, expertise, and leadership gaps. Here are the key marketing trends for 2023.
Expectations of brands are changing with consumers demanding more communication, authenticity, and transparency in 2023. This evolving landscape presents unique challenges for marketing leaders, requiring an increased focus on product strategy and launch, business intelligence, innovation strategy, and omnichannel marketing. Highly skilled on-demand talent have the experience necessary to execute on this years’ most pressing marketing priorities.
PROJECT CATEGORIES: Marketing
| 75% Strategy |
| 7% Operations |
| 7% Transformation |
| 6% Organization |
| 5% Interim Leadership |
IN-DEMAND PROJECTS FOR MARKETING
Marketing and Sales
Product Strategy and Launch
Innovation and R&D
Business Intelligence and Analytics
Organizational Effectiveness
IT and Tech Transformation
Interim Leadership
Digital Strategy
Opportunity Assessment
IN-DEMAND SKILLS FOR MARKETING
Market Access and Value
Project Management
Product Launch
Brand Strategy
Advanced Analytics
Market Landscape and Research
Marketing Communications
Technology and Systems Implementation
Digital, Internet, and Mobile Marketing
SAMPLE MARKETING PROJECTS
- Conduct a market survey from brief creation and proposal to survey development and vendor management
- Develop the pricing and contracting strategy for a flagship product
- Conduct tactical research, interviews, and data analysis on the effect of limited time offers on brand perceptions
- Lead the development and execution of marketing collateral and campaigns for an upcoming product launch
