2023 Talent Trends: Marketing

April 4, 2023

Each year, Business Talent Group releases the High-End Independent Talent Report, looking across industries and business functions to analyze how business leaders deploy top independent talent to fill critical skill, expertise, and leadership gaps. Here are the key marketing trends for 2023.

Expectations of brands are changing with consumers demanding more communication, authenticity, and transparency in 2023. This evolving landscape presents unique challenges for marketing leaders, requiring an increased focus on product strategy and launch, business intelligence, innovation strategy, and omnichannel marketing. Highly skilled on-demand talent have the experience necessary to execute on this years’ most pressing marketing priorities.


2023 Marketing Trends - Independent Talent Project Categories pie chart
75% Strategy
7% Operations
7% Transformation
6% Organization
5% Interim Leadership


Marketing and Sales

Product Strategy and Launch

Innovation and R&D

Business Intelligence and Analytics

Organizational Effectiveness

IT and Tech Transformation

Interim Leadership

Digital Strategy

Opportunity Assessment


Market Access and Value

Project Management

Product Launch

Brand Strategy

Advanced Analytics

Market Landscape and Research

Marketing Communications

Technology and Systems Implementation

Digital, Internet, and Mobile Marketing


  • Conduct a market survey from brief creation and proposal to survey development and vendor management
  • Develop the pricing and contracting strategy for a flagship product
  • Conduct tactical research, interviews, and data analysis on the effect of limited time offers on brand perceptions
  • Lead the development and execution of marketing collateral and campaigns for an upcoming product launch
Previous Flipbook
2023 Talent Trends: Innovation and R&D
2023 Talent Trends: Innovation and R&D

To support their teams and navigate of-the-moment challenges, innovation and R&D leaders are sourcing on-de...

Next Flipbook
Trends by Function: Operations
Trends by Function: Operations

With the help of highly skilled on-demand talent, the operations function is expected to renew its focus on...


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