Each year, Business Talent Group releases the High-End Independent Talent Report, looking across industries and business functions to analyze how business leaders deploy top independent talent to fill critical skill, expertise, and leadership gaps. Here are the key media and entertainment trends for 2022.
In 2021, media and entertainment companies faced continued disruption to business models, changing consumer behavior, and further digitization. As such, media and entertainment leaders are tapping independent talent to evolve marketing and go-to-market sales plans, identify new market opportunities, and update organizational models and compensation plans to remain competitive.
PROJECT CATEGORIES: Media and Entertainment
|17% Interim Leadership|
IN-DEMAND PROJECTS FOR MEDIA AND ENTERTAINMENT
Marketing and Sales
Product Strategy and Launch
IN-DEMAND SKILLS FOR MEDIA AND ENTERTAINMENT
Market Landscape and Research
SAMPLE MEDIA AND ENTERTAINMENT PROJECTS
Serve as interim SVP of compensation to rework compensation strategy for recent acquisitions
Stand up an inside sales function, hire the sales team, and define recruiting and training needs for the team
Serve as interim CMO to lead the marketing function with a programmatic planning process
Evaluate current ecommerce model and set a strategy to migrate four brands from a free model to a paid subscription model