Jody Greenstone Miller discusses key takeaways from Business Talent Group's 2019 Skills Index on Bloomberg Business Week.
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The Chief Marketing and Chief Product Officers at a FTSE 250 derivatives trading company were launching a transformation program to create a marketing function that could better support global...
The top marketing trends of 2020 are a lot to keep up with, from new technologies to new customer expectations. Smart marketers are turning to independent strategists and project managers for help.
A global biopharma company was preparing to launch two promising bone health therapies. To maximize impact, the head of marketing wanted to develop a comprehensive healthcare provider (HCP)...
You already know it's critical to be able to move quickly. So how can you empower your teams to make fast business decisions?
A leading PE firm saw an opportunity to redesign the sales process at a recently acquired software company. Looking to run a quick diagnostic on the company’s current methods to identify...
Digital workflows now allow for the ongoing support of clinicians at the point of care, using a combination of well-designed technical solutions and clinical logic that’s based on patient data and...
A major pharmaceutical company was pursuing multiple indications for a groundbreaking oncology therapy. Struggling to keep up with the work, the global marketing team concluded it would need to...
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Life science marketing is complicated, thanks to stringent regulations—and a key customer base of patients, providers, and payers who have different needs and often divergent priorities. Pharma...
It's not easy to keep up with today's customers. Marketing execs are always looking for ways to stay flexible and top of mind. That's why they're increasingly turning to independent talent for help
These days, you'd be hard-pressed to find a life science company that doesn't strive for patient centricity. But what does patient-centric marketing mean?
The pharmaceutical reimbursement landscape has grown increasingly complex and—thanks to an intensifying focus on improving clinical outcomes—increasingly competitive. Reimbursement was once a...
Today’s B2C products live and die by customer ratings. If we are looking for Italian restaurants in a new city, we read the reviews. When we order a new set of sheets on Amazon, we filter by 4+...
A major biopharmaceutical company had developed a breakthrough medication that stood to dramatically disrupt the market for its therapeutic area. Expected to be approved by the FDA in the next...
Boost the success of your transformation efforts by supplementing internal teams with on-demand talent.
Business Talent Group (BTG) is the leading marketplace that connects independent management consultants, subject matter experts, and executives with top companies to solve their biggest problems.
Digital disruption has upended nearly every industry. What does it mean for yours? It can be hard to know where to start when you’re exploring solutions that are on the forefront of innovation.
Trying to improve your customer experience? Start by listening—to their opinions, goals, concerns, and expectations. The trick, of course, is what comes next. That’s where Voice-of-the-Customer (VOC)
Data from independent consulting marketplace Business Talent Group provides compelling snapshot of growing needs—and how freelance consultants are filling skill and knowledge gaps.