The Lasting Impact of COVID-19 on U.S. Pharma Marketing
How can pharma marketers remain effective and relevant for key customers, patients, and healthcare providers (HCPs) in the time of COVID-19?
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Data-Driven Decision Making
In an effort to use data science to identify opportunities, the CIO of a global insurance company found himself needing a data science expert to take a leadership role on several initiatives,...
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Managing Patient / HCP Promotions Process in Biopharma
The U.S. patient access team at an F200 biopharma leader was seeking a strong project manager who would support their market access and marketing teams with patient / HCPs promotions. The client...
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Remote Consulting Jobs: How Top Companies Are Getting Critical Work Done from a Distance
Remote work has suddenly become the new normal for independent consultants. Here are the types of work best suited for remote consulting jobs.
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Marketing Transformation for FTSE 250 Trading Company
The Chief Marketing and Chief Product Officers at a FTSE 250 derivatives trading company were launching a transformation program to create a marketing function that could better support global...
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Sales Process Mapping
An F500 technology company was combining its sales and delivery functions. Concerned about the difficulty of merging two very different processes while incorporating the customer perspective, the...
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Preparing a Biopharma Congress Plan
A global biopharma company was preparing to launch two promising bone health therapies. To maximize impact, the head of marketing wanted to develop a comprehensive healthcare provider (HCP)...
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Making Fast Business Decisions
You already know it's critical to be able to move quickly. So how can you empower your teams to make fast business decisions?
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Sales Process Diagnostic
A leading PE firm saw an opportunity to redesign the sales process at a recently acquired software company. Looking to run a quick diagnostic on the company’s current methods to identify...
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Point-of-Care Decision Support
Digital workflows now allow for the ongoing support of clinicians at the point of care, using a combination of well-designed technical solutions and clinical logic that’s based on patient data and...
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Early-Stage Marketing Support
A major pharmaceutical company was pursuing multiple indications for a groundbreaking oncology therapy. Struggling to keep up with the work, the global marketing team concluded it would need to...
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Behind the Buzzword: The Autonomous Supply Chain
The drive for digitization is everywhere. What does that mean for supply chain planning?
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Top 10 Reasons to Engage an Independent Pharma Executive
Life science marketing is complicated, thanks to stringent regulations—and a key customer base of patients, providers, and payers who have different needs and often divergent priorities. Pharma...
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Patient Centric Marketing: 4 Practical Steps
These days, you'd be hard-pressed to find a life science company that doesn't strive for patient centricity. But what does patient-centric marketing mean?
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Market Access Sales Training and Support
The pharmaceutical reimbursement landscape has grown increasingly complex and—thanks to an intensifying focus on improving clinical outcomes—increasingly competitive. Reimbursement was once a...
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5 Ways to Boost Your Customer Ratings
Today’s B2C products live and die by customer ratings. If we are looking for Italian restaurants in a new city, we read the reviews. When we order a new set of sheets on Amazon, we filter by 4+...
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