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Enterprise-Wide Project Management

Leah Hoffmann

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Business Talent Group supports a leading biopharma company with on-demand project managers to accelerate the execution of new product launches, drug repositioning initiatives, and therapeutic area marketing strategies.

These consultants ensure that all deliverables are developed, approved, and executed on time, from branding strategies and launch plans to agency and campaign management. Operating within the broader product team, they also examine discrete strategic questions like how to go to market in the obesity space or evaluate the ROI of digital health initiatives.

Finally, some play a role as chief of staff for therapeutic area leads—developing and managing budgets, facilitating communications, overseeing long-range plans, and representing the therapeutic area lead during meetings.

Value: Fast, flexible project management support on 10 years of marketing initiatives

About the Author

Leah Hoffmann is a former journalist who has worked for Forbes.com and The Economist. She is passionate about clear thinking, sharp writing, and strong points of view.
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When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...