Trends by Function: Marketing

Each year, Business Talent Group releases the High-End Independent Talent Report, looking across industries and business functions to analyze how business leaders deploy top independent talent to fill critical skill, expertise, and leadership gaps. Here are the key marketing trends for 2021.

2020 tore up the traditional marketing playbook. As marketing leaders chart a new path forward, they’re turning to independent talent to help harness data and understand the customer landscape, identify new segments, and develop digital strategies and positioning for products old and new.


83% Strategy
5% Operations
5% Transformation
4% Organization
3% Interim Executive



Marketing and Sales

Product Strategy and Launch

Opportunity Assessment

Business Intelligence and Analytics

Growth Strategy

Business Processes


IT and Tech Transformation

Digital Strategy

Interim Leadership


Market Access and Value

Market Landscape and Research

Project Management

Product Launch


B2B Marketing

Digital Marketing

Portfolio Strategy

B2C Marketing


  • Manage healthcare provider promotions and increase brand awareness by overseeing key messaging, agency output, and sales meeting prep
  • Make data-driven recommendations on go-to-market plans to maximize digital marketplace revenue opportunities
  • Develop and implement an overall strategy, roll-out map, and detailed action plan for the global commercial launch of a new product
  • Propose, design, and execute primary market research for products in the company’s portfolio
Previous Article
Interim Marketing and Creative Leadership for a Transformation
Interim Marketing and Creative Leadership for a Transformation

A cloud-based marketing and technology company that recently IPO’d was rebranding as part of a larger effor...

Next Article
The Lasting Impact of COVID-19 on U.S. Pharma Marketing
The Lasting Impact of COVID-19 on U.S. Pharma Marketing

How can pharma marketers remain effective and relevant for key customers, patients, and healthcare provider...


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