Trends by Function: Marketing

Each year, Business Talent Group releases the High-End Independent Talent Report, looking across industries and business functions to analyze how business leaders deploy top independent talent to fill critical skill, expertise, and leadership gaps. Here are the key marketing trends for 2021.

2020 tore up the traditional marketing playbook. As marketing leaders chart a new path forward, they’re turning to independent talent to help harness data and understand the customer landscape, identify new segments, and develop digital strategies and positioning for products old and new.

PROJECT CATEGORIES: Marketing

83% Strategy
5% Operations
5% Transformation
4% Organization
3% Interim Executive

 

MOST IN-DEMAND PROJECTS

Marketing and Sales

Product Strategy and Launch

Opportunity Assessment

Business Intelligence and Analytics

Growth Strategy

Business Processes

Planning

IT and Tech Transformation

Digital Strategy

Interim Leadership

MOST IN-DEMAND SKILLS

Market Access and Value

Market Landscape and Research

Project Management

Product Launch

Communications

B2B Marketing

Digital Marketing

Portfolio Strategy

B2C Marketing

SAMPLE MARKETING PROJECTS

  • Manage healthcare provider promotions and increase brand awareness by overseeing key messaging, agency output, and sales meeting prep
  • Make data-driven recommendations on go-to-market plans to maximize digital marketplace revenue opportunities
  • Develop and implement an overall strategy, roll-out map, and detailed action plan for the global commercial launch of a new product
  • Propose, design, and execute primary market research for products in the company’s portfolio
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Interim Marketing and Creative Leadership for a Transformation
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