BTG Key Strengths: Marketing Leaders and Experts

September 23, 2025

Find Marketing Leadership to Meet the Moment

Marketing today sits at the crossroads of budget cuts, economic uncertainty, and rising pressure to prove ROI. Stakeholders—from customers to regulators—expect more, while channels fragment and teams experiment to keep up. Technology cycles are accelerating, AI adoption raises new questions around privacy and ethics, and the very role of marketing continues to evolve. Against this backdrop, leaders can’t afford gaps or road bumps.

In this omnichannel environment, demand is rising for interim CMOs and marketing leaders who bring both breadth of expertise and precisely the skills companies need in this moment.

The marketing function can benefit from on-demand talent in a few key ways:

  • Interim marketing and communications executives: To cover unexpected gaps from departures, pilot new roles and capabilities, and build new teams following transactions and transformation
  • Brand strategy and communications specialists: To design and implement new approaches to adapt to changing markets and evolving stakeholder expectations
  • Performance marketing and analytics leaders: To design, assess, and optimize digital marketing programs to maximize measurable ROI
  • Product development and launch consultants: To add specialized market, industry, or product expertise to get to market faster

With Business Talent Group, you’ll access experienced marketing leaders and experts—with backgrounds spanning retail, media networks, growth, demand generation, and brand—who are ready to drive impact from day one and turn big ideas into measurable results.

Get Started Today

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