Top 3 Business Problems – February

At BTG, we help clients address all sorts of business problems.

Here are 3 of the most interesting challenges we saw this February…

Entering a new market


-342 : guinea pig pwn

A F500 entertainment giant had found early success in the competitive online gaming space. Could they take their product to the growing global market?

BTG’s consultant — a new media strategist and former video game designer — performed a cost-effective market entry study for 2 geographies.


Disrupting the supply chain


Distribution centre

The board of a major industrial corporation wanted to explore the innovations that were most likely to disrupt the company’s supply chain in the next 10 years — and where the top threats and opportunities lay.

BTG put together a team with three partner-level consultants with deep expertise, respectively, in logistics, transportation, and disruptive innovation. The 8-week project culminated in a board presentation and a prioritized action list of more than 20 transformational supply chain concepts. Each concept had been analyzed for impact and feasibility and validated with the internal team.


Reviving a legacy brand — in an unexpected new market

Doctor Themed Cupcakes

A global CPG company recently discovered that a 100-year-old food product offered unexpected health benefits. The executives needed to understand the global path — both regulatory and strategic — to monetize that potential and take the product from the kitchen to the medicine cabinet.

The pharmaceutical and regulatory experts in BTG’s 3-person team each had experience with different geographies. For 1/3 the cost of what a big consulting firm would have charged, they worked in parallel on an efficient 6-month project to build a detailed roadmap.

About the Author

Leah Hoffmann

Leah Hoffmann is a former journalist who has worked for and The Economist. She is passionate about clear thinking, sharp writing, and strong points of view.

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