Steve Wunker

Steve Wunker is a former Bain consultant who has focused on disruptive innovation as an entrepreneur and consultant for over 20 years. He is the author of several books including "Jobs to be Done: A Roadmap for Customer-Centered Innovation" and "Capturing New Markets: How Smart Companies Recognize Opportunities Others Don’t."

  • 4 Steps to Achieve Market Expansion

    4 Steps to Achieve Market Expansion

    Market expansion is a goal many executives share, and rightly so. Expanding into new markets is not only a revenue driver but also a way to escape familiar competitive dynamics.

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  • Costovation: Using Innovation to Cut Costs

    Costovation: Using Innovation to Cut Costs

    Innovation is typically seen as a way to boost revenues, but it can also be used to cut costs. Expert Stephen Wunker explains.

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