The promise of the gig economy just got a little closer—and a lot easier for the world’s top companies to tap.
Business Talent Group (BTG) is pleased to announce a minority investment from global workforce solutions leader Kelly Services. This investment will unleash the potential of the next generation of the gig economy for the benefit of top companies and skilled talent. It also reaffirms our commitment to expanding client access to the rich pool of independent professionals who can help them work more efficiently on top business problems and opportunities.
Specifically, with the Kelly Services investment, we plan to accelerate the growth of our enterprise-wide on-demand talent offerings and our proprietary technology platform. BTG’s unique model blends proprietary technology and talent data, with a dedicated in-house team to select and deliver the right independent talent to Fortune 1000 customers. Kelly’s investment in BTG will help customers build agile workforces and access hard-to-find skills.
Demand for highly skilled independent talent—a growing segment of the gig economy—is rising quickly. McKinsey predicts a global shortfall of 35–40 million high-skill workers by 2020, with only 7% of senior managers indicating that they have enough talent within their organizations to pursue their most promising opportunities.
With a workforce solutions leader like Kelly supporting our vision to make on-demand independent talent a seamless and ubiquitous resource for every company, BTG further solidifies its place at the forefront of the next-gen gig economy. We’ve already enabled nearly half of the Fortune 100 to access this marketplace to work smarter, faster, and more flexibly. Working with Kelly Services, as well as our other partners, will dramatically expedite our efforts to bring those benefits to all leading companies.
As the lead investor in BTG’s Series C funding, Kelly Services will hold a minority stake in BTG. Kelly and BTG will benefit from the respective expertise each brings to this relationship, even as both firms continue to operate independently and build strong bonds with multiple partners throughout the entire workforce ecosystem.
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