Digital Transformation Success with On-Demand Talent from Business Talent Group and Upwork

April 10, 2023 Business Talent Group

Illustration of a digitalized butterfly with BTG and Upwork logos overlaid

With 92% of companies expecting that their business models would need to change to remain viable in the face of increasing digitization—even before COVID-19—it’s no wonder that digital transformation efforts are at the heart of business recovery for many leading companies.

We’ve seen two years’ worth of digital transformations in two months. From remote teamwork and learning, to sales and customer service, to critical cloud infrastructure and security—we are working alongside customers every day to help them adapt and stay open for business in a world of remote everything.

— Satya Nadella, Microsoft CEO

While 90% of corporate leaders view digital as a top priority, 83% struggle to make meaningful progress. And of the $1.3 trillion spent on digital transformation in 2019, $900 billion was wasted when initiatives did not meet their goals.

Why the disheartening data? Because the digital and process changes to automate operations, facilitate customer interactions, leverage data, or enable a remote workforce (among other priorities) mean more than just plugging in new technologies. These large-scale, multifaceted business transformations require strategy and planning across teams, widespread culture changes, executive buy-in, enhanced communication with purposeful feedback loops, and implementation of new ways to work.

But help is standing by to plan, execute, or accelerate critical and innovative digital transformation initiatives—the kind of assistance with just the right skills, expertise, and niche experience companies need.

Through an exclusive collaboration between Business Talent Group (BTG)—the leading marketplace for management consultants, subject matter experts, project managers, and interim executives—and Upwork, the world’s largest work marketplace, you can access on-demand digital transformation talent across both companies’ networks.

Engage thought leaders on everything from digital strategy to cybersecurity and data science to performance marketing. With Upwork’s technical talent complementing BTG’s high-end strategic talent, together they provide a full range of specialized skills necessary to execute large-scale, multifaceted digital transformations.

Together, on-demand experts from BTG and Upwork can help companies:

  • Create digital transformation strategies that align technology with business-driven objectives
  • Leverage data and customer insights to identify the right organizational model and build an effective digital transformation
  • Manage projects to implement initiatives on time and within budget
  • Ensure cultural adoption and sustained impact
  • Measure effectiveness of the changes

Image of an info sheet with further detail on BTG and Upwork's combined digital transformation capabilities

Get the Digital Transformation Support You Need Today

Whether you’re starting a new digital transformation or you already have an actionable roadmap in hand, find the right path forward with help from Business Talent Group and Upwork.

Start a Project


About the Author

Business Talent Group (BTG) is the leading talent platform that connects top independent management consultants, subject matter experts, project managers, and interim executives with the world's best companies. BTG provides just the right on-demand talent needed: remote or on-site, part-time or full-time, individuals or teams, all around the world. That’s why more than 50% of the F100 and hundreds of other leading companies trust BTG to curate, vet, and compliantly deliver talent who fuel growth, innovation, and performance improvement. Find in-demand skills and expertise at

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