Winning in New Markets [eBook]

June 15, 2017 Richard Kaung

market adjacency strategy: hiker with backpack at top of mountain looking out over water and landscape

Opportunities for growth are everywhere, but few are more tempting than moving to nearby markets: pursuing new customers, entering new geographies, or developing new products or channels. And with good reason—many companies have created a market adjacency strategy or strategies to deliver sustained growth. Of the fastest-growing companies from a group of 2,250 studied by Bain, 72% pursued market adjacencies; 28% did not.

But before you develop your next market adjacency strategy, consider that adjacency moves are also very risky. In fact, according to Bain, only one in four met long-term expectations. The others either failed to achieve their goals or were deemed outright failures by senior management.

The good news is, there are things you can do to beat those odds.

Market adjacency strategy: How to enter and win in new markets

Business Talent Group asked me to outline seven essentials that can boost the success of your next market adjacency strategy.

Get the eBook »

Filled with data-driven tips on what works and what doesn’t—and advice you can put to work for your next market move—this eBook will help you:

  • Find, assess, and execute on the most valuable adjacent opportunities
  • Maximize your chances of success in new markets
  • Make better-informed and more confident decisions about growth

Moving to a New Market?

Read consultant Richard Kaung's advice on how to find, assess, and execute on the most valuable opportunities.

GET THE EBOOK

About the Author

Richard Kaung

Richard Kaung is a trusted global advisor who helps companies grow, even in the most difficult environments. He is highly experienced in creating superior growth strategies and assuring successful strategy execution. He has helped BTG clients build winning strategic plans, improve marketing programs and competitive positioning, and refine product development approaches.

More Content by Richard Kaung
Previous Article
What Can The Gig Economy Do For Your Company?
What Can The Gig Economy Do For Your Company?

The gig economy has created a lot of opportunities—and not just for ridesharing platforms. It’s also change...

Next Article
Top 3 Business Problems – Market Access
Top 3 Business Problems – Market Access

Having robust, nimble market access strategies is increasingly important in life sciences. It’s also increa...

×

Get the latest BTG news and insights.

Industry
Country
I would like to receive the latest expert insights and news from Business Talent Group.
View our Privacy Policy and Cookie Policy
Thank you!
Error - something went wrong!