As the launch date for a major new drug drew near, this global biopharma company found its team overstretched and under-resourced. Rather than postpone the launch, they contacted Business Talent Group to get the project back on track.
Our McKinsey-trained product launch expert supported the PMO and coordinated the client’s cross-functional team, working across time zones to ensure the product’s successful—and timely—entry into the market.
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Read NowToday's marketing leaders are sourcing expertise to support product strategy and launch initiatives and to help leverage data for insights and decision-making.
In this Q&A with retail operations leader Steve Hochman, we explore integrated business planning trends and best practices for 2023.
A strategic advisory firm was looking to develop a communication strategy for a mining company based in the Middle East. Part of a global expansion program, the initiative consisted of creating...
See how a rapid, six-week sprint can help you identify your most promising opportunities to reduce expenses and keep customers delighted.
47:32In this on-demand webinar, we speak with Steve Wunker—Managing Director of New Markets Advisors—about how costovation enables companies to meet, and even exceed, customers’ expectations, cheaply
Data-driven insights are key to flourish in the post-pandemic economy, but it can be challenging to find resources to harness those insights effectively.
Attracting and retaining the right marketing leader can be a challenge even for the world’s top companies. Learn how interim CMOs can help drive business growth and manage teams on a short-term basis.
Access the life sciences commercial talent you need to work smarter, faster, and more flexibly across all marketing, sales, innovation, and analytics initiatives.
Digital disruption has upended nearly every industry. What does it mean for yours? It can be hard to know where to start when you’re exploring solutions that are on the forefront of innovation.
A manufacturing company was preparing for a major corporate split. The internal communications team needed help crafting and executing a communications strategy during the transition. Hoping to...
The innovation and business acceleration group of an F200 pharmaceutical company was preparing to launch a new cardiovascular device with an accompanying digital therapeutic product. Looking for a...
A UK-based global athletic league was forced to cut marketing efforts due to COVID and then found itself needing to scale up quickly to attract fans and sponsors ahead of the sports season. The...
Though there’s no one secret to business success, there is one challenge that every business faces during times of rapid growth: getting the right people on board. In marketing and sales, securing...
The director of ophthalmology marketing at a F500 biopharma was under-resourced heading into two critical product launches. Under a tight launch timeline, he needed a consultant who could quickly...
A venture-backed travel and hospitality company was planning for a radical change in commercial strategy and sought to engage an Interim Chief Marketing Officer to jumpstart digital marketing...
The CRO and CMO of a PE-backed direct-to-customer global skincare brand needed to plug in an expert to upgrade their digital marketing and market growth strategies to meet high-growth targets....
An F250 footwear and apparel company had to improve sell-through with key digital marketplaces (Instagram, Target+, etc.) ahead of big holidays but didn’t have time to make the full-time hire....
The medical specialties insights and analytics team of a multinational pharmaceutical company was understaffed with open headcount and two employees leaving for parental leave. The team needed a...
When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...
A cloud-based marketing and technology company that recently IPO’d was rebranding as part of a larger effort to transform from a B2C to B2B company, when a key team member left the company....
