Interim CMO to Stand Up Digital Marketing Capabilities

December 14, 2021 Summer Foote

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A venture-backed travel and hospitality company was planning for a radical change in commercial strategy and sought to engage an Interim Chief Marketing Officer to jumpstart digital marketing capabilities.

Business Talent Group (BTG) provided a former PwC Consultant, Rewards Network CMO, Metromix CEO, and independent consultant with extensive expertise in the entertainment, travel, and hospitality industries. She had also recently led performance marketing initiatives for venture-backed startups. She jumped right in to professionalize the young function and develop winning digital marketing strategies for ecommerce, retail, marketplaces, and both B2B and B2C clients.

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Interim CMO to Stand Up Digital Marketing Capabilities

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When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...