Urology Therapy Commercial Analytics

December 1, 2021 Summer Foote

The medical specialties insights and analytics team of a multinational pharmaceutical company was understaffed with open headcount and two employees leaving for parental leave. The team needed a marketing analytics consultant to provide critical support for their #1 urology product.

Business Talent Group deployed a life science consultant and former commercial leader to support the analytics team in dashboard development, KPI tracking, HCP promotional tactic measurement, brand planning situational analysis, and data modeling.

Previous Article
Optimizing Digital Channel Sell-Through
Optimizing Digital Channel Sell-Through

An F250 footwear and apparel company had to improve sell-through with key digital marketplaces (Instagram, ...

Next Article
Digital Education Strategy for a COVID-19 Marketing Pivot
Digital Education Strategy for a COVID-19 Marketing Pivot

When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educat...

Get our free guide to working with on-demand talent.

Read Now