Digital Education Strategy for a COVID-19 Marketing Pivot

August 27, 2021 Summer Foote

When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content and format had quickly become repetitive and stale. Needing a consultant to develop a digital-first education program strategy to more effectively engage both health care practitioners (HCPs) and patients, the CMO reached out to Business Talent Group.

BTG provided a strategic marketing executive in the life science industry who had previously worked at BMS, Merck, and Pfizer and had extensive experience in HCP and patient digital education and engagement. The consultant worked as an individual contributor to develop a two-year virtual education program strategy and roadmap, including both content and channel execution recommendations, and then initiated kick-off of the program.

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