Hematology Market Planning

Leah Hoffmann

The dynamic culture at this biotech company creates opportunities for employees as they rotate responsibilities and projects. It also creates opportunities for the external consultants the company relies on to supplement internal teams and minimize disruptions to productivity.

In one recent example, the company’s Market Planning group tasked Business Talent Group with helping it manage a major researching and forecasting initiative. We delivered a former IMS engagement manager and experienced life science strategist who has worked with both startups and global companies. In a compact, six-month project, she led day-to-day responsibilities for one of their hematology brands, including forecasting, market research, and executive-level presentations. Eventually, an internal resource was promoted into the role, and she offered additional coaching and guidance to make sure that the transition was seamless.


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