Your 2020 Strategic Plan: Do This NOW To Make Next Year Even Better

December 4, 2019 Richard Kaung

Strategic Planning: woman at desk writing

Every fall, our clients wonder what they can and can’t get done before the end of the year—and how to make sure their 2020 strategic plan is on course for success. We point them to this post by strategy expert Richard Kaung, which offers a smart, timely take on how executives can set themselves up for success in the new year. Then, we ask them to consider how experienced independent consultants could help them make even more out of the weeks that remain.

If you’re one of the many companies whose fiscal year ends December 31, you’ve probably got a lot on your mind. Budgets. Project deadlines. Pushing for your quarterly and annual targets. Your 2020 strategic plan.

Oh yeah, and the holidays.

You’d have to be crazy to want to add more to your to-do list… but what if there were a few tasks that could make your life easier next year? That would jumpstart your strategic plan and set you up for a more calm, confident, and successful new year?

Here are two impactful things you can do to make your 2020 strategic plan a success.

1. Start gathering strategic insights

At many companies, the strategic planning process starts in mid-to-late spring. And chances are, you’ll wish you had more time to gather research to support your business case. Sure, you could scramble and pull something together at the last minute—but that’s a painful process, and one that doesn’t always yield the best plan.

But now is a perfect time to start researching the strategic priorities that are on your shortlist for next year. What data will you need to validate your thinking and build a home-run strategy? What research will give your organization confidence to go forward in April or May?

Here are some key questions to help you figure out what research to pursue:

  • Are you achieving all your goals this year? Do you know exactly how well you are performing against your targets—and why? Could you make course corrections aided by market research and analysis, and build confidence that 2020 will be an even stronger year?
  • Thinking about launching a new product or service? Are you confident in your value prop and in the concept you’re developing? Do you have everything you’ll need to make your business case?
  • Wondering where to focus going forward? During strategic planning, there are often too many ideas and not enough resources. Wouldn’t it be great to evaluate that list now, set clear strategic priorities, and give yourself a few months to gain alignment around the initiatives that are truly the best?

2. Start implementing your 2020 strategy

By now, your 2020 budget is probably set. Want to see results by the end of 2020? Don’t wait till January to start implementing—do it now.

Things take time to implement. If you don’t get that process going until the start of next year, you won’t start executing until April—and that’s if you’re fast. In fact, you might be halfway through the year before you start to see business results, and you won’t know if you’ll meet your targets until the 3rd or 4th quarter.

Start now by implementing…

  • Ownership of strategic initiatives. Assign teams now with the right skills and bandwidth to own success of your strategic initiatives.
  • Goals, milestones & metrics. Define monthly what success means for each of your initiatives—and what performance metrics you’ll use to measure it throughout the year.
  • Organizational strategy alignment. Every function has its own specific goals. However, most strategies are cross-functional, and mis-aligned priorities are one of the top causes of missed deadlines. Rally cross-functional teams around these strategic goals and metrics.

Are you thinking “Yes. But can’t this wait?” Just consider the storied advice from Jack Welch about sustaining competitive advantage:

“We have only two sources of competitive advantage: the ability to learn more about our customers faster than the competition, and the ability to turn that learning into action faster than the competition.”

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About the Author

Richard Kaung

Richard Kaung is a trusted global advisor who helps companies grow, even in the most difficult environments. He is highly experienced in creating superior growth strategies and assuring successful strategy execution. He has helped BTG clients build winning strategic plans, improve marketing programs and competitive positioning, and refine product development approaches.

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