Accelerating a Go-to-Market Strategy

Leah Hoffmann

The head of global marketing at a Fortune 100 life science company faced gaps in his team’s capabilities after an enterprise-wide reorganization. As he prepared to re-launch a product within its core clinical market, it became clear that he couldn’t wait to make full-time hires to develop an effective go-to-market strategy.

Business Talent Group’s consultant was a former McKinsey engagement manager who was also a trained physician. His previous industry experience—as a Medical Director at top medical device manufacturer—gave him an especially practical perspective on brand strategy and value proposition development.

By the end of the compact, four-week engagement, Business Talent Group’s consultant delivered a go-to market strategy that encompassed the clinical, diagnostic, and payer perspectives. He then led two in-depth workshops to facilitate its adoption by the team.

 

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