Entering the Animal Nutrition Market

Leah Hoffmann

A food and beverage company was preparing to enter the animal nutrition market. The company’s strategy team had already reviewed market research and identified several product lines they thought would be a good fit. But they needed additional expertise to validate their thinking and fast-track their entry strategies.

The strategist that Business Talent Group delivered—who had worked at McKinsey and Bain and held executive roles at both private and public companies—had a degree in Veterinary Medicine. In a compact, two-week project, he delivered a high-level but thorough assessment of the market potential, including size, growth, and profitability by segment and geography.


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