Developing an Innovation Plan for a Fast-Growing Mattress Company

June 14, 2021 Summer Foote

A leading mattress company was seeking to increase both the scale and sustainability of its innovation initiatives. Wanting to identify current impediments to innovation, prioritize specific focus areas, and design an overarching framework for innovation, the CEO reached out to Business Talent Group (BTG).

BTG provided a specialist in new markets with deep experience finding whitespace opportunities, creating market entry and market adjacency strategies, and building corporate innovation units. Over the course of three months, he was able to work collaboratively to audit capabilities and analyze gaps, prioritize initiatives, define new organizational units, establish metrics, provide an overarching change management plan, and, finally, sequence the rollout.

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