Sizing a New Market

Leah Hoffmann

A multinational beverage company was eyeing a new category with a lot of buzz, but little data about global trends—or what success would look like.

Business Talent Group delivered an experienced food and beverage growth strategist to map the landscape and formulate projections in each of the company’s core markets. Ultimately, the consultant concluded that the company had a right to play in the space and helped the client make a build-or-buy assessment.

 

Previous Article
Prioritizing Data Science Projects
Prioritizing Data Science Projects

The head of innovation at a global CPG giant was trying to understand how to identify and prioritize data s...

Next Article
Optimizing the Manufacturing Footprint
Optimizing the Manufacturing Footprint

A multinational beverage company had decided to close one of its manufacturing plants and move production t...