Sizing a New Market

Leah Hoffmann

A multinational beverage company was eyeing a new category with a lot of buzz, but little data about global trends—or what success would look like.

Business Talent Group delivered an experienced food and beverage growth strategist to map the landscape and formulate projections in each of the company’s core markets. Ultimately, the consultant concluded that the company had a right to play in the space and helped the client make a build-or-buy assessment.


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