Pricing and Tender Strategy

Leah Hoffmann

The head of the medical products division at a F200 healthcare company was concerned about stagnating profits in the U.S. She had identified 15 different countries that presented growth opportunities, but needed help crafting market access plans and pricing models. Unable to add permanent headcount, she turned to Business Talent Group.

Our experienced three-person team—all accomplished healthcare pricing strategists—created a playbook with pricing corridors in each market, including tender strategies and a quantitative decision-making model to calculate profitability and acceptance. The result: a highly specialized market entry strategy for a fraction of the cost that a traditional consulting firm would have charged.


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