Digital Health Product Commercial Strategy

August 30, 2024 Riya Shah

The corporate development team at a fast-growing biopharma company sought to develop an investment strategy for digital health technologies to complement a PTSD medicine in phase 2 of clinical development. The team needed a digital health expert to assess emerging technologies, prioritize options, and build business cases for potential investments.

Business Talent Group (BTG) deployed a former McKinsey consultant and innovation leader with extensive experience in healthcare strategy and digital health. The consultant evaluated the technology landscape, identified opportunities, and developed business cases, delivering a comprehensive strategy to guide investment decisions. The engagement concluded with a detailed final report and a strategic presentation to senior leadership.

About the Author

Riya Shah

Riya Shah is a part of BTG's Client Development and Management team where she works with leaders in the pharmaceutical and biotech industries. An MBA student pursuing a marketing concentration, Riya helps bridge sales and marketing initiatives for BTG. She enjoys learning about different strategies to increase engagement and scale growth.

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