Early-Stage Marketing Support

A major pharmaceutical company was pursuing multiple indications for a groundbreaking oncology therapy. Struggling to keep up with the work, the global marketing team concluded it would need to rethink its resourcing strategy—and turned to Business Talent Group.

Over the course of the next year, the marketing team engaged a total of six consultants, ranging from senior director-level consultants to supporting analysts. These consultants helped lead multiple global initiatives, from the development of a long-range marketing strategy and sales forecasting models to the selection and management of agency partners.

Value: Cost-effective support on critical marketing initiatives

About the Author

Leah Hoffmann

Leah Hoffmann is BTG's Content Strategist. A former journalist, Leah worked for Forbes.com and The Economist before joining BTG. She is passionate about clear thinking, sharp writing, and strong points of view.

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