Biopharma Product Launch

A global biopharmaceutical company was preparing to launch a promising new rare disease therapy in the UK and Europe. Concerned that the company’s functional leads were too busy managing existing products, senior leadership formed a global commercialization team to drive all launch activities. However, coordinating this cross-functional team—whose members included marketing, government affairs, manufacturing/supply, distribution, finance, IT, medical, and regulatory—was proving to be a challenge. The new product’s therapeutic area lead turned to Business Talent Group.

We connected the company with a senior life science strategist to help the company manage this critical work. He supported nine workstreams in total, managing deliverables, facilitating decisions with well-defined frameworks and templates, and acting as a strategic thought partner to team members within each function.

About the Author

Leah Hoffmann

Leah Hoffmann is BTG's Content Strategist. A former journalist, Leah worked for Forbes.com and The Economist before joining BTG. She is passionate about clear thinking, sharp writing, and strong points of view.

More Content by Leah Hoffmann
Previous Article
Accelerating Pharma Product Launch: A Q&A With Ron Niesen
Accelerating Pharma Product Launch: A Q&A With Ron Niesen

Life Science project leader Ron Niesen discusses pharma product launch best practices, from gathering data ...

Next Article
Building Commercial Centers of Excellence: A Q&A With David Davidovic
Building Commercial Centers of Excellence: A Q&A With David Davidovic

Independent commercial operations expert David Davidovic talks about assessing new technologies, making fas...