Meatless Market Landscape

March 4, 2020 Summer Foote

The Chief Growth Officer at an F500 food and beverage company was exploring opportunities in plant-based protein and needed help defining the most attractive options.

We delivered a senior CPG strategist who’d previously helped a global candy manufacturer develop and launch a new chewing gum. In a focused, three-month project, she helped the client outline the most promising geographies and consumer segments, understand competitive dynamics, and assess different paths to build a business and win in the fast-developing space.

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