Interim Marketing and Creative Leadership for a Transformation

A cloud-based marketing and technology company that recently IPO’d was rebranding as part of a larger effort to transform from a B2C to B2B company, when a key team member left the company. Business Talent Group (BTG) quickly provided a partner at a boutique creative and design company to step in. A program manager with deep brand and visual design expertise, she led the team through rebranding and repositioning efforts, including expansion of new brand standards, site development, and brand launch campaign development.

Previous Article
Interim CFO and CHRO for a High-Growth Sanitation Company
Interim CFO and CHRO for a High-Growth Sanitation Company

An ultraviolet radiation start-up—which has germ-killing, water-purification, and indoor agriculture/cannab...

Next Article
Business Resourcing Trends 2021: Agility, Resilience, and Leadership Liquidity
Business Resourcing Trends 2021: Agility, Resilience, and Leadership Liquidity

BTG Chief Knowledge and Innovation Officer Sandra Pinnavaia joins us to discuss a few of the biggest leader...