A cloud-based marketing and technology company that recently IPO’d was rebranding as part of a larger effort to transform from a B2C to B2B company, when a key team member left the company. Business Talent Group (BTG) quickly provided a partner at a boutique creative and design company to step in. A program manager with deep brand and visual design expertise, she led the team through rebranding and repositioning efforts, including expansion of new brand standards, site development, and brand launch campaign development.
Other content in this Stream

The complexity and operational scope of the CFO role is expanding—requiring more of traditional candidates. Learn how interim CFOs can help.

A UK-based medical affairs and healthcare communications company faced challenges with its IT team. Ineffective leadership accompanied by inexperienced team members had led to stagnation and a...

A fast-growing public biotech company had an immediate gap in Total Rewards and needed a compensation and benefits leader who could step in quickly to “keep the lights on.” However, due to the...

In a competitive and talent-restricted market, finding full-time HR executives to move forward important organizational initiatives was incredibly difficult for the senior HR leaders at a...
Flexible, on-demand leadership continues to permeate the organization at all levels with requests for interim leaders increasing by 137% YOY in 2022.

The Chief Marketing and Chief Product Officers at a FTSE 250 derivatives trading company were launching a transformation program to create a marketing function that could better support global...

SIA released its 2019 Global Power 150 — Women in Staffing list, and Business Talent Group is proud to announce that our co-founders and co-CEOs, Jody Greenstone Miller and Amelia Warren Tyagi, have

Sourcing finance talent has been a top concern of CFOs for some time. Perhaps not surprisingly, according to new Deloitte research, these efficiency-minded execs are now turning to a uniquely...

CBS News MoneyWatch offers tips for highly skilled talent seeking to work independently as "supertemps."

CNN Business examines the rising independent professional talent trend.

A new industry has emerged allowing senior executives to work on projects as an independent worker.

A multibillion-dollar industrial holding company was undergoing a transformation of its IT infrastructure to centralize operations and build a corporate framework across scores of portfolio...

A UK-based global athletic league was forced to cut marketing efforts due to COVID and then found itself needing to scale up quickly to attract fans and sponsors ahead of the sports season. The...

A Europe-based online fashion retailer was losing its Chief Information Security Officer, and other team leaders recognized an opportunity to undergo a team culture change with an interim...

A large healthcare company had recently launched a subsidiary and was in the process of setting up the organization and laying out the infrastructure. Permanent CIO and CISO hires would be...

A multi-billion-dollar grocer was struggling to fill a full-time Chief Data Officer role (a new position for the company), and this was slowing down its ability to optimize its ecommerce...

A venture-backed travel and hospitality company was planning for a radical change in commercial strategy and sought to engage an Interim Chief Marketing Officer to jumpstart digital marketing...

Down several people and in the midst of a business transformation, the talent acquisition team of an F200 appliance manufacturer was overtaxed and understaffed. Feeling underwater and needing to...
Experts from BTG and Heidrick & Struggles examine how companies can develop a three-pronged digital talent strategy to ensure they have the digital expertise they need, today and tomorrow.

A large financial services organization was looking to expand its retail banking arm and needed help creating a common vision and alignment across the retail business. Company leaders reached out...