Commercial Strategy for a Cardiovascular Digital Health Product

The innovation and business acceleration group of an F200 pharmaceutical company was preparing to launch a new cardiovascular device with an accompanying digital therapeutic product. Looking for a commercial strategy leader with digital health and medical device experience to own the commercial plan development, project timeline, and marketing plan for the digital product, they reached out to Business Talent Group.

BTG provided a seasoned life science executive with over 25 years of leadership experience in healthcare, biotechnology, and digital health, who had previously led the financing, development, approval, and launch of multiple innovative life science products, including cardiovascular digital therapies. The consultant conducted a competitive assessment, determined the appropriate commercial (payment and reimbursement) model for the product, developed both upstream and downstream marketing plans, and created a go-to-market launch plan.

Previous Article
5 Ways to Drive Digital Health Strategy and Innovation with On-Demand Talent
5 Ways to Drive Digital Health Strategy and Innovation with On-Demand Talent

Digital health has grown and evolved rapidly in the past decade—spurred by exciting developments in AI, mac...

Next Flipbook
Trends by Industry: Life Science
Trends by Industry: Life Science

Independent consultants bring life science companies a unique mix of real-world experience, strategic rigor...