Empowering Data-Driven Decisions in Product Development

Making a Lean Business Case for a New Tech Product

In light of the growing popularity of hybrid work, leaders at an F100 technology company wanted to assess the commercial viability of a new hybrid work dashboard. As part of a data-driven approach to product development, they needed to create a comprehensive business case and reached out to Business Talent Group (BTG) looking for a subject matter expert to help.

BTG delivered an innovation and technology strategist who specializes in new product design and development to create a reference minimum viable product (MVP) lean business case. The talent also provided customizable business case templates, both commercial and internal, as well as a final presentation, empowering the team to make smart decisions as they considered next steps for building their product.

About the Author

Riya Shah

Riya Shah is a part of BTG's Client Development and Management team where she works with leaders in the pharmaceutical and biotech industries. An MBA student pursuing a marketing concentration, Riya helps bridge sales and marketing initiatives for BTG. She enjoys learning about different strategies to increase engagement and scale growth.

More Content by Riya Shah
Previous Article
Product Launch Expertise for 3D Printing
Product Launch Expertise for 3D Printing

When a Fortune 100 technology company was preparing for a pivotal launch of new metal 3D printing technolog...

Next Flipbook
2024 Talent Trends: Technology
2024 Talent Trends: Technology

On-demand talent are a perfect fit to help technology companies evaluate and capture market opportunities, ...

Jumpstart AI initiatives and drive real results—fast.

Get the Guide