Product Launch Expertise for 3D Printing

When a Fortune 100 technology company was preparing for a pivotal launch of new metal 3D printing technology, the product team needed a flawless execution strategy. Business Talent Group (BTG) deployed an independent consultant to collaborate with the tech firm’s director of corporate strategy. The consultant spearheaded a comprehensive launch event plan, identifying key workgroups, crafting a detailed schedule, and assigning ownership for all activities. He continued to work to ensure a seamless implementation. With a successful launch, the tech firm was able to solidify its position as a major force in the metal 3D printing industry.

About the Author

Riya Shah

Riya Shah is a part of BTG's Client Development and Management team where she works with leaders in the pharmaceutical and biotech industries. An MBA student pursuing a marketing concentration, Riya helps bridge sales and marketing initiatives for BTG. She enjoys learning about different strategies to increase engagement and scale growth.

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