Re-examining Tech Pricing Bundles

Leah Hoffmann

The strategy team at a global technology company was re-examining pricing structures across different channels and segments in an effort to regain market share. What was the best way to rework the complex sales framework they’d been using? How could they group their offerings into optimal product bundles?

The pricing specialist Business Talent Group delivered had deep cross-industry experience. He had also worked with other technology companies to make data-driven software bundling and pricing recommendations. After conducting a series of interviews to understand what drove client decisions, he completed a value chain analysis and developed pricing guidelines on a segment- and client-specific basis.


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