Leveraging Biometrics to Enhance Digital Health Innovation

A major health and wellness company sought a medical technology expert to explore the potential of biometrics in developing new products and enhancing service lines in collaboration with its future innovations team. Business Talent Group (BTG) deployed a seasoned digital health consultant to analyze consumer-accessible biometric technologies for exercise. The consultant assessed measurable data, relevant sensors, and user-facing metrics, providing a comprehensive overview of current capabilities. They also delivered strategic recommendations on integrating biometrics into the client’s digital exercise platform, enabling more personalized and data-driven health and wellness solutions.

About the Author

Riya Shah

Riya Shah is a part of BTG's Client Development and Management team where she works with leaders in the pharmaceutical and biotech industries. An MBA student pursuing a marketing concentration, Riya helps bridge sales and marketing initiatives for BTG. She enjoys learning about different strategies to increase engagement and scale growth.

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