A leading provider of Medicare health plans sought to improve its digital marketing framework to boost performance and drive growth for a Medicare-focused product.
Business Talent Group (BTG) deployed a digital executive with expertise in building cutting-edge digital marketing strategies that drive revenue, engagement, and traffic. The consultant conducted an assessment of the current state to map out the digital funnel, provided recommendations to reduce bounce rates, and introduced innovative tactics to enhance the marketing funnel. Additionally, the consultant developed a comprehensive implementation plan, optimized existing digital properties, and reviewed the company’s financial model, advising on the estimated upside of implementation and overall ROI. This strategic approach led to improved digital performance and contributed to the product’s growth in the Medicare market.
About the Author
More Content by Riya Shah
