Biopharma Marketing Support

Leah Hoffmann

The European-based internal consulting group at a global biopharma giant was building out its U.S. team. Hoping to respond quickly to the needs of his internal stakeholders, the group’s leader turned to Business Talent Group to increase capacity without waiting on full-time hires.

We supported the group on one of its most critical initiatives: helping the commercial marketing team develop new strategies to turn around the performance of an older product. With an end-of-year deadline looming to present to senior management, we delivered a biopharma strategist who’d worked in the strategic product planning groups at several major life science companies. He served as a thought partner to the overworked project lead, helping her evaluate channel strategies, calculate sales ROI, and assess the value of patient support programs.


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