A large pharma company with several novel assets in the pipeline sought external support assessing digital efforts to date and creating a roadmap for digital technology investments to maximize the commercial potential of its assets.
Business Talent Group (BTG) connected the client with a former Cardiologist, McKinsey consultant, and founder/CEO of a digital health company with a proven track record in life sciences commercial strategy, business development, and digital health. This expert provided a full assessment of the digital health investments and initiatives to date compared against organizational objectives and industry best practices. The consultant then outlined a five-year roadmap highlighting the best opportunities to integrate digital technologies that would improve clinical development and enhance adoption, with a business case for each featuring required investments, timelines, and plans for implementation.
